As a key component of business growth, paid media activities need to be planned wisely, calculating all the angels and components in order to be able to precisely monitor, measure, report and optimise.

There are many key points to consider for a paid media strategy such as your main goal, budget, target audience's needs, the characteristics of each paid media channel, as well as related growth metrics. Moreover, your paid media plan should be cohesive with your overall strategy.

To reduce the complexity, the Paid Media- PPC Hub includes a Paid Media Planning Tool, linked to your brand and personas. With this tool, you'll be able to create a paid media marketing plan, containing as many growth tactics as you want. You will also be able to access some tips, view and delete your completed plans as well as take other actions.