Content is, and will always, be the king. It's one of the most effective marketing approaches and generates high added value at a reasonable cost, providing sustainable profitability for organisations.
In order to build and execute a successful content marketing strategy, you first need to consider your customer needs and plan your tactics accordingly. So, content marketing planning is as important as creating and distributing relevant content to your audience.
What Does Content Marketing Hub Include?
A content marketing plan should be cohesive with your strategy. To reduce the complexity, the Content Marketing Hub includes a Content Planning Tool, linked to your brand and personas. With this tool, you'll be able to create a content marketing plan, containing as many growth tactics as you want. You will also be able to access some tips, view and delete your completed plans as well as take other actions.