This course will allow you to understand the key paid media terms, the most important paid media platforms and the essentials to monitor paid media activities - everything you need to know to plan, execute and optimise your paid media - PPC campaigns.
Tips: Create A Google Campaign via Similar Audiences
Tips: Geographical Based Google Ad Campaigns
Tips: Use Lead Form Extensions In Search Ads
Paid Media Platforms: Bing Ads
Highlights and Distinctive Features of the Microsoft Advertising Platform
Tips: Take Advantage of Microsoft Advertising
Paid Media Platforms: Criteo
Highlights and Distinctive Features of Criteo
Paid Media Platforms: Twitter
Introduction to Twitter Ads
Creating a Twitter Ads Campaign
Twitter Campaign - Targeting
Twitter Ad Publish
The Ultimate Guide to Twitter Advertising
4 Tips for Twitter Advertising
Paid Media Platforms: LinkedIn
Introduction to LinkedIn Ads
Creating a LinkedIn Campaign
LinkedIn Campaign - Targeting
LinkedIn Campaign – Ad Format & Budget
LinkedIn Ad Publish
The Ultimate Guide to Linkedin Advertising
Tips: Use LinkedIn Lead Gen Forms
Tips: Linkedin Ads Group Targeting
Paid Media Platforms: Facebook and Instagram
Introduction to Facebook and Instagram Ads
Creating Facebook and Instagram Campaign
Creative Sets, Audiences, and Targeting
Ad Publish
The Ultimate Guide to Facebook & Instagram Advertising
Tips: Use Instagram Story Ads Polls
Tips: Use Facebook Lead Ads
Tips: Use Lookalike Audiences In Facebook Ads
Tips: Use Facebook Dynamic Product Ads
Paid Media Platforms: Quora Ads
Creating a Quora Advertising Campaign
Quora Advertising Set and Targeting
The Ultimate Guide to Quora Advertising
Tips: Question Targeting Quora Ads
Paid Media Monitoring
Paid Media Monitoring
The Ultimate Guide to Tracking PPC Metrics
Paid Media Marketing Recap
Summary
Quiz
Practical Exercise
How to Create Paid Media Marketing Plans in Growth-Driven Marketing
Student Reviews
The Growth Marketing Hub addresses a major issue facing Sales and Marketing leaders - how to prioritize and allocate time between learning, strategizing and execution with trackable ROI. I love the fantastic modular setup & UX of the offerings and the fact that users can have all their growth plans logged and tracked.
Prateek Sharma
Principal Channel Manager & Team Lead - MEA Region, HubSpot Ireland
GMH is a great new way to manage your business goals - it is clear and easy to use with plenty of essential information
Sophie Murray
Marketing Director United Kingdom
Growth Marketing Hub contains essential resources, courses and tools for different roles such as product managers, marketers and startup founders who are interested in growth and digital marketing.
Oytun Sengul
Product Owner, Azerion Netherlands
The Growth Marketing Hub provides a critical support platform for all marketers looking to build tangible, ROI driving Marketing Strategies
Ken Valledy
Co-founder, Progressive United Kingdom
GMH simplify a very complex process by breaking it down into understandable parts. They've made such a difference to our marketing at Flairbox and given us a huge amount of time back to spend on other areas of the business.
Robert Eades
Co-Founder at Flairbox United Kingdom
Anyone who are interested in marketing would have a competitive advantage in their business and career with Growth Marketing Hub’s user friendly experience and comprehensive - personalised content.
Gözde Gül Ulukan
Content Writer, Webrazzi Turkey
As a business owner, I had trouble finding a resource that I could learn and understand the essentials of growth and digital marketing. GMH is an amazing solution for those who want to have an understanding of key marketing disciplines. I also use the tools in GMH manage perodically, especially the social media planning tool. It saves a lot of time and hassle from trying to find your way in excel sheets.
