Building a strong social media presence is possible only with the right social media marketing strategy and planning. You need to set your direction in order to measure, report and improve - and a solid plan keeps you consistent.

There are many key points to consider for a social media strategy such as your target audience's needs, each social media platform's dynamics, the timing and frequency of your posts as well as related growth metrics. To reduce the complexity, the Social Media Marketing Hub includes a Social Media Planning Tool which you can link to your brand and personas. With this tool, you'll be able to create a social media plan, containing as many growth tactics as you want. You will also be able to access some tips, view and delete your completed plans as well as take other actions.