Growth Marketing Hub | Paid Media

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Paid Media - PPC Planning Tool

See How You Can Use The Paid Media - PPC Planning Tool

In order to create your paid media - ppc tactics and plan in full, you might need the data from your Growth Marketing Strategy input (full brand check-up, personas, positioning, etc.). Before you start, please make sure you have completed the previous steps on the Strategy Hub. However, if you don’t have an established brand, or haven’t completed the previous steps, you can use the GMH to simply exercise.

Create a New Paid Media - PPC Tactic

Choose a Brand / Product to Create Tactic for

Choose a Persona to Create Tactic for

Period

Paid Media Channel

Ad Format

Target Audience Details

Target Page

Target Location

Total Budget

Estimated Impression

Estimated Click

Estimated Number Of Conversion

Estimated Conversion Cost (Total Budget / Estimated Number Of Conversion)

Growth Area

Main Goal

Related Growth Metrics

Other Notes / Details

Due Date

Next Step

View and Manage Your Paid Media - PPC Planning Tactics

You can see all of your created Paid Media - PPC Tactics on this screen. The first tactic you see on the display will be the one with the closest due date. You can also create a new tactic / search for an existing one / copy, print, and download your plan as an excel sheet or PDF and remove your tactics from the list.

Brand / Product	Tactic Key	Persona	Paid Media Channel	Target Page	Total Budget	Due Date	Status
Brand Name	BRA-2	All Personas	Facebook	test.com	1000 TL	25/03/2021	To Do
Product Name	PRO-5	Persona 1	Instagram	test.com	1000 $	30/03/2021	To Do
Brand Name	BRN-4	Persona 3	Facebook	test.com	5000 TL	01/04/2021	To Do
Brand Name	BRN-7	Persona 2	Twitter	test.com	2000 €		To Do
Product Name	PRO-2	Persona 2	Linkedin	test.com	1500 TL	26/03/2021	Done
Product Name	PRO-4	All Personas	Quora	test.com	500 $		Done

Developed by NBT (Next Big Thing)