Paid Media - PPC Planning Tool
See How You Can Use The Paid Media - PPC Planning Tool
In order to create your paid media - ppc tactics and plan in full, you might need the data from your Growth Marketing Strategy input (full brand check-up, personas, positioning, etc.). Before you start, please make sure you have completed the previous steps on the Strategy Hub. However, if you don’t have an established brand, or haven’t completed the previous steps, you can use the GMH to simply exercise.

Create a New Paid Media - PPC Tactic

Your Brand / Product
Your Persona
Tactic Details
Next Step
View and Manage Your Paid Media - PPC Planning Tactics
​​You can see all of your created Paid Media - PPC Tactics on this screen. The first tactic you see on the display will be the one with the closest due date. You can also create a new tactic / search for an existing one / copy, print, and download your plan as an excel sheet or PDF and remove your tactics from the list.
Brand / Product Tactic Key Persona Paid Media Channel Target Page Total Budget Due Date Status Actions
Brand Name
BRA-2 All Personas Facebook 1000 TL 25/03/2021 To Do
Product Name
PRO-5 Persona 1 Instagram 1000 $ 30/03/2021 To Do
Brand Name
BRN-4 Persona 3 Facebook 5000 TL 01/04/2021 To Do
Brand Name
BRN-7 Persona 2 Twitter 2000 € To Do
Product Name
PRO-2 Persona 2 Linkedin 1500 TL 26/03/2021 Done
Product Name
PRO-4 All Personas Quora 500 $ Done