Create a buzz and earn your consumers' trust with the right strategy
Earned media refers to the publicity that you've gained through unpaid activities such as shares, reposts, (digital) word of mouth, reviews, recommendations and media relations. So earned media is essential to earn consumers' trust and it's one of the best ways to drive related traffic to your website.
Since earned media is a key component of your brand recognition, the better you plan, the more buzz you will get for your brand.
What Does Earned Media Hub Include?
There are many key points to consider for an earned media strategy such as your main goal, target audience, the characteristics of each earned media channel, as well as related growth metrics. Moreover, your earned media plan should be cohesive with your overall strategy.
To reduce the complexity, the Earned Media Hub includes an Earned Media Planning Tool, linked to your brand and personas. With this tool, you'll be able to create an earned media marketing plan, containing as many growth tactics as you want. You will also be able to access some tips, view and delete your completed plans as well as take other actions.