Earned Media Planning Tool
See How You Can Use The Earned Media Marketing Planning Tool
In order to create your earned media marketing tactics and plan in full, you might need the data from your Growth Marketing Strategy input (full brand check-up, personas, positioning, etc.). Before you start, please make sure you have completed the previous steps on the Strategy Hub. However, if you don’t have an established brand, or haven’t completed the previous steps, you can use the GMH to simply exercise.

Create a New Earned Media Tactic

Your Brand / Product
Your Persona
Tactic Details
Next Step
View and Manage Your Earned Media Marketing Planning Tactics
​​You can see all of your created Earned Media Marketing Tactics on this screen. The first tactic you see on the display will be the one with the closest due date. You can also create a new tactic / search for an existing one / copy, print, and download your plan as an excel sheet or PDF and remove your tactics from the list.
Brand / Product Tactic Key Persona Target Website Domain Authority Score Category Due Date Status Actions
Brand Name
BRA-2 All Personas test.com content.com Guest Post 25/03/2021 To Do
Product Name
PRO-5 Persona 1 test.com content.com Guest Post, Sponsored Content 30/03/2021 To Do
Brand Name
BRN-4 Persona 3 test.com content.com Social Bookmarking 01/04/2021 To Do
Brand Name
BRN-7 Persona 2 test.com content.com Republication To Do
Product Name
PRO-2 Persona 2 test.com content.com Social Bookmarking, Republication 26/03/2021 Done
Product Name
PRO-4 All Personas test.com content.com Sponsored Content Done