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See How You Can Use The Earned Media Marketing Planning Tool
In order to create your earned media marketing tactics and plan in full, you might need the data from your Growth Marketing Strategy input (full brand check-up, personas, positioning, etc.). Before you start, please make sure you have completed the previous steps on the Strategy Hub.However, if you don’t have an established brand, or haven’t completed the previous steps, you can use the GMH to simply exercise.
Create a New Earned Media Tactic
Your Brand / Product
Please Check and Confirm Your Tactic
Target Page & Content
Related Growth Metrics
Notes / Details
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View and Manage Your Earned Media Marketing Planning Tactics
You can see all of your created Earned Media Marketing Tactics on this screen. The first tactic you see on the display will be the one with the closest due date. You can also create a new tactic / search for an existing one / copy, print, and download your plan as an excel sheet or PDF and remove your tactics from the list.