Earned media marketing is very effective since word of mouth or a third party recommendation seems to be more believable for your target audience. So, what do you need to do to become a brand worth talking about? With this course, the essential steps to plan, execute and optimise your earned media activities, and the key concepts for managing a successful earned media marketing strategy.
Real-Life Examples of Successful Earned Media Tactics
Earned Media Performance Monitoring
How to track Earned Media Performance
Earned Media Tools
Earned Media Marketing Recap
Summary
Quiz
Practical Exercise
How to Create Earned Media Marketing Plans in Growth-Driven Marketing
Student Reviews
The Growth Marketing Hub addresses a major issue facing Sales and Marketing leaders - how to prioritize and allocate time between learning, strategizing and execution with trackable ROI. I love the fantastic modular setup & UX of the offerings and the fact that users can have all their growth plans logged and tracked.
Prateek Sharma
Principal Channel Manager & Team Lead - MEA Region, HubSpot Ireland
GMH is a great new way to manage your business goals - it is clear and easy to use with plenty of essential information
Sophie Murray
Marketing Director United Kingdom
Growth Marketing Hub contains essential resources, courses and tools for different roles such as product managers, marketers and startup founders who are interested in growth and digital marketing.
Oytun Sengul
Product Owner, Azerion Netherlands
The Growth Marketing Hub provides a critical support platform for all marketers looking to build tangible, ROI driving Marketing Strategies
Ken Valledy
Co-founder, Progressive United Kingdom
GMH simplify a very complex process by breaking it down into understandable parts. They've made such a difference to our marketing at Flairbox and given us a huge amount of time back to spend on other areas of the business.
Robert Eades
Co-Founder at Flairbox United Kingdom
Anyone who are interested in marketing would have a competitive advantage in their business and career with Growth Marketing Hub’s user friendly experience and comprehensive - personalised content.
Gözde Gül Ulukan
Content Writer, Webrazzi Turkey
As a business owner, I had trouble finding a resource that I could learn and understand the essentials of growth and digital marketing. GMH is an amazing solution for those who want to have an understanding of key marketing disciplines. I also use the tools in GMH manage perodically, especially the social media planning tool. It saves a lot of time and hassle from trying to find your way in excel sheets.
