With this course, you will learn the essential steps to plan, execute and optimise your content marketing activities, and the key concepts for managing an effective content marketing strategy. Provide your audience with what they’re looking for, while they’re searching for it.
Why Is Content Marketing Essential for My Business?
Content Marketing Planning
Creating Content for Growth Marketing Phases
Key Topics for Content Marketing Planning
How to Create Monthly Content Marketing Plans
Content Planning Template
Content Creation
Content Creation For Awareness Stage
Content Creation For Consideration Stage
Tips: Target Long-Tail Keywords For SEO
Content Creation For Decision Stage
Content Creation For Retention Stage
Content Types
Most Popular Content Formats
Content Publishing
Content Publishing
Tips: Content Publishing For Owned Media
Top 15 Content Marketing Tools
Content Marketing Analysis
Content KPIs
Content Marketing Optimization
Tips: Update Existing Blog Posts
Content Marketing Recap
Summary
Quiz
Practical Exercise
How to Create Content Marketing Plans in Growth-Driven Marketing
Student Reviews
The Growth Marketing Hub addresses a major issue facing Sales and Marketing leaders - how to prioritize and allocate time between learning, strategizing and execution with trackable ROI. I love the fantastic modular setup & UX of the offerings and the fact that users can have all their growth plans logged and tracked.
Prateek Sharma
Principal Channel Manager & Team Lead - MEA Region, HubSpot Ireland
GMH is a great new way to manage your business goals - it is clear and easy to use with plenty of essential information
Sophie Murray
Marketing Director United Kingdom
Growth Marketing Hub contains essential resources, courses and tools for different roles such as product managers, marketers and startup founders who are interested in growth and digital marketing.
Oytun Sengul
Product Owner, Azerion Netherlands
The Growth Marketing Hub provides a critical support platform for all marketers looking to build tangible, ROI driving Marketing Strategies
Ken Valledy
Co-founder, Progressive United Kingdom
GMH simplify a very complex process by breaking it down into understandable parts. They've made such a difference to our marketing at Flairbox and given us a huge amount of time back to spend on other areas of the business.
Robert Eades
Co-Founder at Flairbox United Kingdom
Anyone who are interested in marketing would have a competitive advantage in their business and career with Growth Marketing Hub’s user friendly experience and comprehensive - personalised content.
Gözde Gül Ulukan
Content Writer, Webrazzi Turkey
As a business owner, I had trouble finding a resource that I could learn and understand the essentials of growth and digital marketing. GMH is an amazing solution for those who want to have an understanding of key marketing disciplines. I also use the tools in GMH manage perodically, especially the social media planning tool. It saves a lot of time and hassle from trying to find your way in excel sheets.
