Growth Marketing Hub | Content Marketing Planning Tool

See How You Can Use The Content Marketing Planning Tool

In order to create your content marketing tactics and plan in full, you might need the data from your Growth Marketing Strategy input (full brand check-up, personas, positioning, etc.). Before you start, please make sure you have completed the previous steps on the Strategy Hub. However, if you don’t have an established brand, or haven’t completed the previous steps, you can use the GMH to simply exercise.

Create a New Content Marketing Tactic

Choose a Brand / Product to Create Tactic for

Choose a Persona to Create Tactic for

Planning Term

Language

Content Type

Blog Case Study / Success Story Use Case E-book / Whitepaper Report Infographic Video Podcast Other (please specify)

Content Title

Target Keyword

Related Keywords

Growth Area

Main Goal

Benchmark Content Urls

Add

Related Growth Metrics

Notes / Details about Content

Due Date

Next Step

View and Manage Your Content Marketing Planning Tactics

You can see all of your created Content Marketing Tactics on this screen. The first tactic you see on the display will be the one with the closest due date. You can also create a new tactic / search for an existing one / copy, print, and download your plan as an excel sheet or PDF and remove your tactics from the list.

Brand / Product	Tactic Key	Persona	Content Title	Content Type	Target Keyword	Due Date	Status
Brand Name	BRA-2	All Personas	Announcement	Facebook visitors	keyword	25/03/2021	To Do
Product Name	PRO-5	Persona 1	Collect Email	Mobile visitors	keyword	30/03/2021	To Do
Brand Name	BRN-4	Persona 3	Create Social Traffic	People who didn't open the app since 1 week	keyword	01/04/2021	To Do
Brand Name	BRN-7	Persona 2	Target a Url, Target a Specific Event	Every website visitor from the US	keyword		To Do
Product Name	PRO-2	Persona 2	Create Social Traffic	Every website visitor from the US	keyword	26/03/2021	Done
Product Name	PRO-4	All Personas	Get Phone Calls	Mobile visitors	keyword		Done