Content Marketing Planning Tool
See How You Can Use The Content Marketing Planning Tool
​​In order to create your content marketing tactics and plan in full, you might need the data from your Growth Marketing Strategy input (full brand check-up, personas, positioning, etc.). Before you start, please make sure you have completed the previous steps on the Strategy Hub. However, if you don’t have an established brand, or haven’t completed the previous steps, you can use the GMH to simply exercise.

Create a New Content Marketing Tactic

Your Brand / Product
Your Persona
Tactic Details
Next Step
View and Manage Your Content Marketing Planning Tactics
​​You can see all of your created Content Marketing Tactics on this screen. The first tactic you see on the display will be the one with the closest due date. You can also create a new tactic / search for an existing one / copy, print, and download your plan as an excel sheet or PDF and remove your tactics from the list.
Brand / Product Tactic Key Persona Content Title Content Type Target Keyword Due Date Status Actions
Brand Name
BRA-2 All Personas Announcement Facebook visitors keyword 25/03/2021 To Do
Product Name
PRO-5 Persona 1 Collect Email Mobile visitors keyword 30/03/2021 To Do
Brand Name
BRN-4 Persona 3 Create Social Traffic People who didn't open the app since 1 week keyword 01/04/2021 To Do
Brand Name
BRN-7 Persona 2 Target a Url, Target a Specific Event Every website visitor from the US keyword To Do
Product Name
PRO-2 Persona 2 Create Social Traffic Every website visitor from the US keyword 26/03/2021 Done
Product Name
PRO-4 All Personas Get Phone Calls Mobile visitors keyword Done