Growth-Driven Marketing Strategy
In this course, you will learn how to build a sustainable growth marketing strategy with a proven success growth methodology. Discover how to set up a solid foundation for your growth marketing activities.
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Duration
45 Minutes
Growth-Driven Marketing Strategy
Introduction to Growth Methodology
Introduction
Growth Driven Marketing Loop
Checkup Phase 1 - Internal Checkup
Internal Check-up Phases
Essential Details About Your Brand
Website / App Analysis
Social Media Analysis
Email Marketing Analysis
Paid Media Analysis
Tips: Best Tools to Use When Conducting an Internal Checkup
Earned Media Analysis
How to Carry Out a Marketing Audit (Internal Checkup) in Growth-Driven Marketing
Checkup Phase 2 - Competitor & Competitive Analysis
Competitor Analysis Phases
Essential Details About Your Competitor
Website / App Analysis
Tips: How to Analyze Your Competitiors' Website Traffic
Tips: How to Analyze Audience Overlap with Competitors
Social Media Analysis
Tips: How to Analyze Your Competitors' Social Media Channels
Tips: How to Identify The Top Hashtags Used By Your Competitors
Email Marketing Analysis
Paid Media Analysis
Tips: How to Analyse Your Competitors' Paid Campaigns
Earned Media Analysis
Tips: How to Analyze Your Competitors' Backlinks
How to Carry Out Competitor Analysis in Growth-Driven Marketing
Checkup Phase 3 - Customer Research and Analysis
Customer Research
Customer Research Phases – B2B
Customer Research Phases – B2C
Tips: How to Conduct Customer Research
Tips: How to Analyze Your Market’s Audience
How to Carry Out Customer Research Growth-Driven Marketing
Strategy Creation Phase 1 - Persona Creation
Persona Creation Phases
How to Create Personas in Growth-Driven Marketing
Strategy Creation Phase 2 - Positioning Creation
Key Topics for Positioning Creation
Positioning Creation Coverage
How to Create Positioning Statements in Growth-Driven Marketing
Strategy Creation Phase 3 - Growth Funnels Creation
Key Topics for Growth Funnel Creation
Creating Growth Tactics According to Growth Funnels
How to Create Growth-Driven Marketing Funnels in Growth-Driven Marketing
Strategy Creation Phase 4 - Goal & OKR Setting
Key Topics for Goal Setting
Some Example Key Metrics
Tips: Which Growth Metrics Should Be Measured?
How to Set Goals in Growth-Driven Marketing
Growth-Driven Marketing Strategy Recap
Summary
Quiz
Student Reviews
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