Email Marketing
Email marketing is one of the most successful methods to build a strong relationship with potential or current customers and increase brand loyalty. So, where do you start building a successful email marketing strategy? This course covers the essential steps to plan, execute and optimise your email marketing activities, and the key concepts for managing an effective email marketing strategy.
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17 Minutes
Email Marketing
Introduction to Email Marketing
Why Is Email Marketing Essential for My Business?
Email Marketing Fundamentals
Setting Goals
Determining Context
Grow Your Audience List
Email Campaign Creation
Creating The Campaign
Increasing Engagement
Top Email Marketing Tools
Email Creation Checklist
Tips: Optimize Your Email Timing
Tips: Welcome Email for Free Trial Period
Tips: Send Personalized Emails
Tips: Abandoned Cart Emails
Email Automation
Automate Your Email Marketing
Tips: Use Email Sequences
Tips: Automated Welcome Email
Email Marketing Performance
Measure The Success
Tips: Resend Your Emails To Subscribers Who Didn't Open
Tips: Measure The Effectiveness of Email Workflows
The Ultimate Guide to Email Marketing Metrics
Email Marketing Recap
Practical Exercise
How to Create Email Marketing Plans in Growth-Driven Marketing
Student Reviews
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