Fundamentals of Growth Driven Marketing
Complete this comprehensive GMH Certification Program and get the foundation certificate in Digital and Growth Marketing. Gain the knowledge and skills to become a leading player with GMH.
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Program Details
8 Courses
Duration
3 Hours
40 Minutes
Certificate Program Overview
Learn how to build a sustainable growth marketing strategy with a proven success growth methodology. Set up a solid foundation for your growth marketing activities.
Learn the important steps to build, monitor, measure, and optimise your social media activities, most popular social media platforms and the key concepts for managing an effective social media marketing strategy.
Learn the essential steps to plan, execute and optimise your content marketing activities, and the key concepts for managing an effective content marketing strategy.
Learn the key SEO terms, the factors that affect SEO ranking, and how to track SEO performance as well as the most important SEO tools.
Explore the key paid media terms, the most important paid media platforms and the essentials to monitor paid media activities - everything you need to know to plan, execute and optimise your paid media - PPC campaigns.
Discover the essential steps to build a website/mobile app, website/app engagement tactics, website/app engagement metrics & tools - everything you need to achieve a successful user engagement strategy.
Discover how to set goals and determine your email context. Explore the important tactics for growing an audience and increasing engagement for a successful email marketing strategy as well as measuring and optimising your campaigns.
Learn the essential steps to plan, execute and optimise your earned media activities, and the key concepts for managing a successful earned media marketing strategy.
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