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Social Media Course

Social media marketing is one of the most cost-efficient ways to connect with larger audiences. An effective social media marketing strategy is a great way to increase brand awareness, website traffic/mobile app visitors, conversion rates, and improve brand loyalty. But the question is - how can you build a strong social media presence and where do you start?

Join Dr. Eren Kocyigit, founder of NBT, on this course to learn how to build and manage an end-to-end Social Media marketing strategy. With this course, ensure that you are seen by a large audience with the power of Social Media. 

Course Curriculum

The Social Media Course covers how the Growth-Driven Marketing methodology works and where the social media strategy and planning is positioned at the Growth-Driven Marketing loop. With this course, you will learn the essential steps to build, monitor, measure, and optimise your social media activities and the key concepts for managing an effective social media marketing strategy. You will have a clear understanding of:

  • Why Social Media Marketing is Essential for Businesses: The social media revolution with numbers, its impact on the entire growth funnel, and the steps of a successful social media plan.
  • Building a Social Media Marketing Strategy: Carrying out Internal Checkup (how to define Target Persona, Customer Problem, Your Solution and Unique Selling Proposition), carrying out Competitor Research, defining Business Objectives and the most important social media platforms for businesses.
  • Social Media Marketing Planning and Publishing: Defining Social Media Context, how to achieve a consistent brand image across social media, tips on developing an editorial calendar, and ways to promote contents on social media.
  • Social Media Monitoring: How to define metrics according to your goals, what  Awareness Metrics, Engagement Metrics and Conversion Metrics mean, and how to set the right key metrics to monitor for your social media activities.
  • The Social Media Management Tools through the Growth Marketing Hub’s comprehensive “Top Social Media Management Tools” guide. 

In the course, you will also see how to create your Social Media Marketing plans easily with the GMH Social Media Planning Tool. 


32min 30sec

Related Tools & Guides

Related Courses

Managing Social Media is one of the essential steps of an end-to-end Growth Marketing strategy. Here are our other courses that will support you on your growth journey.

Resource Tags

Growth Channels: Social Media
Difficulty Level: Beginner

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Social Media Course
Essential steps to build, monitor, and optimise social media activities