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Search Engine Optimisation (SEO) Course

SEO is one of the best and cost-effective methods to bring a relevant audience to your website. It helps you to generate a high volume of organic traffic and get in the top results of search engines. So, what do you need to know in order to meet the criterias of search engines?

Join Dr. Eren Kocyigit, founder of NBT, on this course to learn the fundamentals of SEO and how to build and manage a successful SEO strategy. 

Course Curriculum

The SEO Course covers how the Growth-Driven Marketing methodology works and where SEO management is positioned at the Growth-Driven Marketing loop. With this course, you will learn and the key concepts for managing an effective SEO strategy. You will have a clear understanding of:

  • Why SEO is Essential for Businesses: The fundamentals of SEO, how SEO works, its benefits and impact on businesses.
  • Key SEO Terms: Clarifying what the terms SERP, Title and Description, Keyword, Backlink and Website Crawl mean.
  • The Factors that Affect SEO Ranking
    • Domain Related Factors
    • Page Factors
    • Site-Based Factors
    • Backlink Factors
    • User Engagement Factors
    • Brand Signals
    • On-Site and Off-Site Webspam Factors
  • SEO Steps: What On-Site SEO and Off-Site SEO mean and the common practices for both On-Site and Off-Site SEO.
  • How to track SEO Performance: Setting the right KPIs, goals and which SEO metrics to monitor accordingly for better optimisation.
  • SEO Tools through the Growth Marketing Hub’s comprehensive “Top SEO Tools” and “Google Search Console” guides.

Since SEO is very related to content marketing in almost every practice, in this course, you will also see how to create your content marketing plans easily with the GMH Content Marketing Planning Tool. 


28 min 16 sec

Related Tools & Guides

Related Courses

SEO management is one of the essential steps of an end-to-end Growth Marketing strategy. Here are our other courses that will support you on your growth journey.

Resource Tags

Growth Channels: SEO

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Search Engine Optimisation (SEO) Course
Key concepts for managing an effective SEO strategy