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Email Marketing Course

Email marketing is one of the most successful methods to build a strong relationship with potential or current customers. Moreover, it’s a great communication channel to nurture leads and increase brand loyalty. So, where do you start building an effective growth-driven email marketing strategy? 

Join Dr. Eren Kocyigit, founder of NBT, on this course to learn the fundamentals of email marketing and how to build and manage a successful email marketing strategy. 

Course Curriculum

The Email Marketing Course covers how the Growth-Driven Marketing methodology works and where email marketing management is positioned at the Growth-Driven Marketing loop. With this course, you will learn the essential steps to plan, execute and optimise your email marketing activities, and the key concepts for managing an effective email marketing strategy. You will have a clear understanding of:

  • Why Email Marketing is Essential for Businesses: The fundamentals of email marketing, its impact on the entire growth funnel and its benefits
  • Setting Goals: Addressing opportunities such as increasing more website traffic, cross-sell&up-sell, taking customer reviews and lowering sales cycles- and setting goals accordingly
  • Determining Context: 
    • How to create email marketing tactics aligned with the opportunities, problems and your business
    • Most commonly used email types.
  • Growing Audience List & Data Collection Tactics: The ways to grow your email lists
  • Creating the Campaign: 
    • Components of an email campaign
    • Growth tactics when creating email campaigns
  • Increasing Engagement: Tactics to increase engagement in email campaigns such as segmentation, personalisation, and timing
  • Automating Email Marketing: Creating workflows and tagging your contacts with events
  • Measuring The Success: Which metrics to track and growth tactics for better optimisation
  • Email Marketing Tools through the Growth Marketing Hub’s comprehensive “Top Email Marketing Tools” guide.

In the course, you will also see how to create your Email Marketing plans easily with the GMH Email Marketing Planning Tool. 


23 min

Related Tools & Guides

Related Courses

Email Marketing management is one of the essential steps of an end-to-end Growth Marketing strategy. Here are our other courses that will support you on your growth journey.

Resource Tags

Growth Channels: Email Marketing

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Email Marketing Course
Essential steps to plan, execute and optimise your email marketing activities