Email marketing is one of the most successful methods to build a strong relationship with potential or current customers. Moreover, it’s a great communication channel to nurture leads and increase brand loyalty. So, where do you start building an effective growth-driven email marketing strategy?
JoinDr. Eren Kocyigit, founder ofNBT, on this course to learn the fundamentals of email marketing and how to build and manage a successful email marketing strategy.
The Email Marketing Course covers how the Growth-Driven Marketing methodology works and where email marketing management is positioned at the Growth-Driven Marketing loop. With this course, you will learn the essential steps to plan, execute and optimise your email marketing activities, and the key concepts for managing an effective email marketing strategy. You will have a clear understanding of:
Why Email Marketing is Essential for Businesses: The fundamentals of email marketing, its impact on the entire growth funnel and its benefits
Setting Goals: Addressing opportunities such as increasing more website traffic, cross-sell&up-sell, taking customer reviews and lowering sales cycles- and setting goals accordingly
How to create email marketing tactics aligned with the opportunities, problems and your business
Most commonly used email types.
Growing Audience List & Data Collection Tactics: The ways to grow your email lists
Creating the Campaign:
Components of an email campaign
Growth tactics when creating email campaigns
Increasing Engagement: Tactics to increase engagement in email campaigns such as segmentation, personalisation, and timing
Automating Email Marketing: Creating workflows and tagging your contacts with events
Measuring The Success: Which metrics to track and growth tactics for better optimisation
Email Marketing Tools through the Growth Marketing Hub’s comprehensive “Top Email Marketing Tools” guide.
In the course, you will also see how to create your Email Marketing plans easily with the GMH Email Marketing Planning Tool.