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Digital Marketing Strategy Course

Digital Marketing or Growth-Driven Marketing is a method that not only achieves customer acquisition and lead generation but also provides long-term sustainable growth. Achieving a successful Digital Marketing strategy is only possible by implementing the right growth structure, where every process is linked to the other. So how can you build and implement an efficient Digital Marketing Strategy?

Join Dr. Eren Kocyigit, founder of NBT, on this course and accelerate your business' growth or career by learning how to set up a solid foundation for your Digital Marketing activities. Let us introduce you to the world of sustainable growth!

Course Curriculum

The Digital Marketing Strategy Course covers how the Growth-Driven Marketing methodology works and where the Marketing Checkup and Marketing Strategy Development are positioned at the Growth-Driven Marketing loop. With this course, you will learn the fundamentals of Marketing Checkup phases and how to build a successful marketing strategy. 

1- Checkup Phases

Internal Checkup: You will have a clear understanding of how to define the essential details about your brand and learn how to carry out Website / Mobile App Analysis, Social Media Analysis, Email Marketing Analysis, Paid Media Analysis and Earned Media Analysis. Moreover, you will see how you can carry out your internal checkup easily through the Growth Marketing Hub. 

Competitor Analysis: You will learn how to define the essential details about your competitors. In addition, you will discover how to carry out Competitor Website / Mobile App Analysis, Competitor Social Media Analysis, Competitor Email Marketing Analysis, Competitor Paid Media Analysis and Competitor Earned Media Analysis. Moreover, you will see how you can carry out your competitor analysis easily through the Growth Marketing Hub. 

Customer Research and Analysis covers the main steps for you to carry out your customer research through buyer persona interviews, both for B2B and B2C business models. Moreover, you will see how you can carry out your customer research easily through the Growth Marketing Hub. 

2- Strategy Creation Phases

Persona Creation: You will learn what persona is, the importance of persona creation, key points to consider when creating personas for B2B and B2C, and how many personas should be created for brands. Moreover, you will see how you can create personas easily through the Growth Marketing Hub. 

Positioning Creation: You will have a clear understanding of how to create your brand positioning according to your target persona and their needs, brand promise, and how your competitors are positioning their brands. Moreover, you will see how you can create your positioning statement easily through the Growth Marketing Hub. 

Growth Funnels Creation: You will learn what growth funnel is, why they are vital for businesses and how to create funnels based on your business model, brand/product/solution and persona. Moreover, you will see how you can create your growth funnels easily through the Growth Marketing Hub.

Goal Setting: Why setting key metrics and goals is vital for your marketing strategy and the key points to consider when setting goals. You will also see some examples of key metrics. Moreover, you will see how you can set goals easily through the Growth Marketing Hub.

Duration

1h 03 min

Related Tools & Guides

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Resource Tags

Growth Channels: Strategy

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Digital Marketing Strategy Course
How to build Growth-Driven Marketing Strategy