Content marketing is one of the most cost-efficient and effective marketing approaches which provides sustainable profitability for organisations. By providing your potential or existing customers with what they’re looking for while they’re searching for it, a successful content marketing strategy will help you generate relevant leads.
Join Dr. Eren Kocyigit, founder of NBT, on this course to learn the fundamentals of content marketing and how to build and manage an effective content marketing strategy.
The Content Marketing Course covers how the Growth-Driven Marketing methodology works and where content marketing management is positioned at the Growth-Driven Marketing loop. With this course, you will learn the essential steps to plan, execute and optimise your content marketing activities, and the key concepts for managing an effective content marketing strategy. You will have a clear understanding of:
In the course, you will also see how to create your Content Marketing plans easily with the GMH Content Marketing Planning Tool.
25 min 53 sec
Content Marketing management is one of the essential steps of an end-to-end Growth Marketing strategy. Here are our other courses that will support you on your growth journey.