Content marketing is one of the most cost-efficient and effective marketing approaches which provides sustainable profitability for organisations. By providing your potential or existing customers with what they’re looking for while they’re searching for it, a successful content marketing strategy will help you generate relevant leads.
JoinDr. Eren Kocyigit, founder ofNBT, on this course to learn the fundamentals of content marketing and how to build and manage an effective content marketing strategy.
The Content Marketing Course covers how the Growth-Driven Marketing methodology works and where content marketing management is positioned at the Growth-Driven Marketing loop. With this course, you will learn the essential steps to plan, execute and optimise your content marketing activities, and the key concepts for managing an effective content marketing strategy. You will have a clear understanding of:
Why Content Marketing is Essential for Businesses: The fundamentals of content marketing, its impact on the entire growth funnel and its benefits
Content Marketing Planning:
Creating contents according to growth marketing phases
What to take into consideration when planning a content marketing strategy
How to create contents according to the customer journey such as Brand Awareness, Consideration, Decision and Customer Retention
Most popular content types according to business models (B2B, B2C etc)
Content Publication: The key points when publishing content on your Owned Media, Paid Media and Earned Media Channels
Content Marketing Analysis & Optimisation:
Setting the right KPIs according to goals
The most popular KPIs for content marketing
Content optimisation for customers, search engines, social media, and business
Content Marketing Tools through the Growth Marketing Hub’s comprehensive “Top Content Marketing Tools” guide.
In the course, you will also see how to create your Content Marketing plans easily with the GMH Content Marketing Planning Tool.