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See How You Can Use The Positioning Creation Tool
A positioning (or a brand positioning) refers to how a given product, or brand meets a particular consumer need in a way that its competitors don’t. A positioning statement is a one or two-sentence declaration that emphasizes the distinguishing or unique features of a brand and creates a particular brand association in customers’ minds.Positioning Statement Example - Amazon.com“For World Wide Web users who enjoy books, Amazon.com is a retail bookseller that provides instant access to over 1.1 million books. Unlike traditional book retailers, Amazon.com provides a combination of extraordinary convenience, low prices, and comprehensive selection.”NOTE: Before you start, please make sure you have completed your Internal Checkup, Competitor Research and Analysis, and Customer Research on the Growth Marketing Hub.
Create a New Positioning
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Your Brand / Product
2
Your Persona
3
Your Positioning Statement
Please Check and Confirm Your Positioning
Brand Name
Persona
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Who (have the following problem)
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Our brand/product is a (describe the product or solution)
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That provides (this solution to the problem)
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Unlike (reference the competition)
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Our product/solution (describe the unique selling proposition)
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Your positioning has just been created!
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Developed by NBT (Next Big Thing)
