Growth Marketing Hub | Customer Research Tool

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Customer Research Tool

See How You Can Use The Customer Research Tool

Customer research is the best way to understand and create your buyer personas. Knowing who your ideal customers are in terms of demographics, motivations, behaviour patterns, challenges and goals, will build the foundation of your marketing activities. That’s why, focus on identifying your customers with as many questions as possible – in order to create the right personas. You can either conduct a survey or fill out this part yourself for a hypothetical customer (for B2B customers).

Create a New B2B Customer Research

Choose a Brand / Product to Create Customer Research

Your Name

How old are you?

What is your gender?

What is your household size?

What is your monthly household income?

What is your education level?

Where do you live?

Which industry is your company in?

How many employees does your company have?

What is the size of your company in regards to revenue (annual)?

What is your job title/role in your company?

How is your job measured?

What skills are required to do your job?

Who do you report to in your organisation?

Who reports to you in your organisation?

What tools do you use or need to do your job?

What are your biggest challenges at work?

What are your goals and objectives in regards to your job?

How do you prefer to interact with vendors (e.g. email, phone, in-person)?

Do you use the internet to search for vendors or products? If yes, how do you search for information?

Describe a recent B2B purchase. Why did you consider a purchase, what was the evaluation process, and how did you decide to purchase that product or service?

How do you gain information for your job (e.g. online courses, conferences)?

Which online/offline publications do you follow?

What social networks do you belong to, or actively use?

Next Step

Create a New B2C Customer Research

Choose a Brand / Product to Create Customer Research

Your Name

How old are you?

What is your gender?

What is your household size?

What is your monthly household income?

What is your education level?

Where do you live?

What is your occupation?

Are you the main breadwinner in your household?

Are you a risk taker?

Do you like to try new things, products or services?

Are you independent or do you tend to follow what's popular?

Do you worry about what others think of you?

What social networks do you belong to, or actively use?

How often do you purchase (the name of your product)?

What is your monthly typical budget for (the name of your product)?

Which channels do you use when you want to purchase (the name of your product)? (e.g online, physical store, mobile app)

If you shop online, which websites do you mostly use (e.g alibaba, ebay etc) and which platform do you mostly use (computer, smartphone)?

Which other brands do you love to buy/use for (your solution)?

What are your love brands?

What are your top 3 concerns when deciding whether or not to make a purchase about (type your industry/service/product)?

Do you purchase (the name of your product) spontaneously, or do you carefully consider before purchasing?

How long does it take you to make a buying decision for (the name of your product)?

Next Step

Developed by NBT (Next Big Thing)