Growth Marketing Hub | Persona Creation Tool

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Persona Creation Tool

See How You Can Use The Persona Creation Tool

A buyer persona is a hypothetical and generalized representation of your ideal customers. Every persona’s pain points, goals, therefore, their reason for buying your product/service will differ, so all of your marketing activities have to be done accordingly. To create personas, you can conduct customer interviews and surveys, identify some behavioural patterns from your current database (like how certain leads find & consume your content) or use your current website’s form fields/landing pages to capture the information you need. You can also ask for your sales team’s feedback on the leads they’re interacting with the most. NOTE: Before you start, please make sure you have completed your Internal Checkup, Competitor Research and Analysis, and Customer Research on the Growth Marketing Hub.

Create a New B2B Persona

Choose a Brand / Product to Create Persona

Persona Name

Age

Gender

Location

Monthly Income

Marital Status

Number of Children

Industry

Company Size

Job Title

How is your persona’s job measured?

Who does your persona report to?

Your Persona’s Goals or Objectives

Your Persona’s Problems / Biggest Challenges

Next Step

Create a New B2C Persona

Choose a Brand / Product to Create Persona

Persona Name

Age

Gender

Location

Monthly Income

Marital Status

Number of Children

Describe the daily routines, personality characteristics, and habits of your buyer

Describe the financial information of your persona such as spending habits, income, and the preferred method of payment

Which social media platforms does your persona use?

Does your persona prefer to shop online or in-store?

What is your persona’s online behaviour?

What Influences Them - Who and where they get their information from?

Your Persona’s Hopes and Dreams

Your Persona’s Worries and Fears

What are your persona’s love brands?

Next Step

Developed by NBT (Next Big Thing)