One size doesn't fit all in today’s business landscape. Understanding your customers and defining your personas accordingly is the only way to customer acquisition and retention.
The hypothetical and generalised representation of your ideal customers - your buyer personas - play the most important role in your growth marketing activities. Every persona’s goals and pain points, and accordingly - their reasons for purchasing your product/service will differ, so all of your marketing activities and future communications have to be done accordingly.
Defining your buyer persona(s) will enable you to easily tailor your funnels, landings, ads, content marketing, and email marketing activities around their needs. You will also be able to shift your marketing strategy and activities based on the persona that gives you the most successful results.
In order for you to simply create personas, we’ve prepared an easy-to-use tool for you including the most important attributes to define personas. You can create as many personas as you want according to your business model.
With this tool, you’ll be able to create as many personas as you want, depending on your business model (whether it’s B2B or B2C). You will also be able to view and delete your completed personas as well as take other actions. Even if you don’t have an established brand, the Growth Marketing Hub is designed to give you the opportunity to exercise each module and process.
For B2B Businesses, persona creation consists of 3 categories:
For B2C Businesses persona creation consists of 6 categories:
Demography: Allows you to define the demographic attributes of your persona such as age, location, gender, household size etc.
Daily Routines & Financial Info: Allows you to define the spending habits, income and personality characteristics of your persona.
Online Behaviors: Allows you to define the social media presence and online purchasing habits of your persona.
What Influences Them: Allows you to define where and from whom your persona receives information.
Dreams & Fears: Allows you to define the needs and internal/external fears of your persona.
Brand Affinities: Allows you to define which brands your persona loves.
In order to help you to use this Persona Creation tool, we’ve prepared a step-by-step guide for you. The Persona Creation Guide includes screenshots from the dashboard and introduces you to the essential concepts and the terminology with valuable tips and growth tactics.
GMH Growth-Driven Marketing Strategy Tools are designed for those who want to create a strong growth structure and apply a sustainable digital marketing strategy for their organisation. GMH tools are also highly useful for those who don’t have an established brand and just want to learn. You can benefit from this tool if you are: