Positioning Creation Tool
See How You Can Use The Positioning Creation Tool
A positioning (or a brand positioning) refers to how a given product, or brand meets a particular consumer need in a way that its competitors don’t. A positioning statement is a one or two-sentence declaration that emphasizes the distinguishing or unique features of a brand and creates a particular brand association in customers’ minds. Positioning Statement Example - Amazon.com “For World Wide Web users who enjoy books, Amazon.com is a retail bookseller that provides instant access to over 1.1 million books. Unlike traditional book retailers, Amazon.com provides a combination of extraordinary convenience, low prices, and comprehensive selection.” NOTE: ​​Before you start, please make sure you have completed your Internal Checkup, Competitor Research and Analysis, and Customer Research on the Growth Marketing Hub.

Create a New Positioning

Your Brand / Product
Your Persona
Your Positioning Statement
Next Step