Social Media Planning Tool
See How You Can Use The Social Media Marketing Planning Tool
In order to create your social media marketing tactics and plan in full, you might need the data from your Growth Marketing Strategy input (full brand check-up, personas, positioning, etc.). Before you start, please make sure you have completed the previous steps on the Strategy Hub. However, if you don’t have an established brand, or haven’t completed the previous steps, you can use the GMH to simply exercise.

Create a New Social Media Tactic

Your Brand / Product
Your Persona
Tactic Details
Next Step
View and Manage Your Social Media Marketing Planning Tactics
​​You can see all of your created Social Media Marketing Tactics on this screen. The first tactic you see on the display will be the one with the closest due date. You can also create a new tactic / search for an existing one / copy, print, and download your plan as an excel sheet or PDF and remove your tactics from the list.
Brand / Product Tactic Key Persona Platform Publish Date Hashtags Due Date Status Actions
Brand Name
BRA-2 All Personas Facebook, Instagram, Linkedin, Twitter 16/03/2021 #sampletag1, #sampletag2 25/03/2021 To Do
Product Name
PRO-5 Persona 1 Facebook, Instagram, Twitter 17/03/2021 #sampletag1, #sampletag2 30/03/2021 To Do
Brand Name
BRN-4 Persona 3 Instagram, Linkedin 17/03/2021 #sampletag1, #sampletag2 01/04/2021 To Do
Brand Name
BRN-7 Persona 2 Twitter 18/03/2021 #sampletag1, #sampletag2 To Do
Product Name
PRO-2 Persona 2 Facebook 18/03/2021 #sampletag1, #sampletag2 26/03/2021 Done
Product Name
PRO-4 All Personas Facebook, Twitter 18/03/2021 #sampletag1, #sampletag2 Done