Growth Marketing Hub | Website/Mobile App Engagement Planning Tool

See How You Can Use The Website/Mobile App Engagement Planning Tool

User engagement is the desired action your website visitors/app users take (subscribing to a newsletter, purchasing a product, sharing your content on social media, taking surveys etc.). You can create new plans and easily track them through the GMH. In order to create your Website/Mobile App Engagement tactics and plan in full, you might need the data from your Growth Marketing Strategy input (full brand check-up, personas, positioning, etc.). Before you start, please make sure you have completed the previous steps on the Strategy Hub. However, if you don’t have an established brand, or haven’t completed the previous steps, you can use the GMH to simply exercise.

View and Manage Your Website/Mobile App Engagement Planning Tactics

You can see all of your created Website/Mobile App Engagement Tactics on this screen. The first tactic you see on the display will be the one with the closest due date. You can also create a new tactic / search for an existing one / copy, print, and download your plan as an excel sheet or PDF and remove your tactics from the list.

Brand / Product	Tactic Key	Persona	Goal	Rule	Engagement Type	Due Date	Status
Brand Name	BRA-2	All Personas	Announcement	Facebook visitors	Slider	25/03/2021	To Do
Product Name	PRO-5	Persona 1	Collect Email	Mobile visitors	Pop-up	30/03/2021	To Do
Brand Name	BRN-4	Persona 3	Create Social Traffic	People who didn't open the app since 1 week	Bar	01/04/2021	To Do
Brand Name	BRN-7	Persona 2	Target a Url, Target a Specific Event	Every website visitor from the US	Push Notification		To Do
Product Name	PRO-2	Persona 2	Create Social Traffic	Every website visitor from the US	Other	26/03/2021	Done
Product Name	PRO-4	All Personas	Get Phone Calls	18/03/2021	Pop-up		Done

Create a New Website/Mobile App Engagement Tactic