Social Media Planning Tool

Ensure that you are being heard by a big audience with the power of Social Media

People live and breathe social media, so does your audience. That’s why social media marketing is one of the most efficient and cost-effective ways to connect with your audience and increase brand awareness, website traffic/app visitors, conversion rates and improve brand loyalty. 

Building a strong social media presence is possible only with the right social media marketing strategy and planning. You need to set your direction in order to measure, report and improve - and a solid plan keeps you consistent.

There are many key points to consider when building an efficient social media strategy such as your target audience’s needs, each social media platform’s dynamics, the timing and frequency of your posts as well as related growth metrics. To reduce complexity, we’ve prepared a tool for you to create a social media marketing plan easily.

What Does This Planning Tool Include?

With this tool, you’ll be able to create Social Media Marketing plans based on your product/service/solution and persona. You will also be able to view and delete your completed growth plans as well as take other actions. Even if you don’t have an established brand, the Growth Marketing Hub is designed to give you the opportunity to exercise each module and process.

1. Choose or Create Your Brand/Product: You can either choose one of the brands/products you have created at the “Internal Check-Up” tool or create a new brand.
2. Choose or Create Your Persona: You can either choose one of the personas you have already created at the “Persona Creation” tool or create a new persona.
3. Create Tactics: Here, you will be able to determine the necessary steps for your social media marketing plans such as content type, platform, hashtags, related growth metrics and more. 
4. Manage Your Plan/Tactics: On this screen, you can see all of your created tactics for each brand/product and persona. You can also create a new tactic, copy, print, and download your plan as excel sheet or PDFs, or remove the tactics you have completed or want to delete from the list.

How Will I Use This Planning Tool?

In order to help you use this Social Media Marketing Planning tool, we’ve prepared a step-by-step guide for you. The Social Media Marketing Planning Guide includes screenshots from the dashboard and introduces you to the essential concepts and the terminology including valuable tips and growth tactics. 

Who is This Planning Tool for?

GMH Growth-Driven Marketing Planning Tools are designed for those who want to create a strong growth structure and apply a sustainable digital marketing strategy for their organisation. GMH tools are also highly useful for those who don’t have an established brand and just want to learn. You can benefit from this tool if you are:

• A traditional marketer who wants to upskill into growth-driven and digital marketing
• Any digital marketing professional who wants to build and manage a sustainable growth driven marketing strategy
• An inspired career changer
• A small-business owner or an entrepreneur who wants to grow their business 
• A graduate who just wants to learn the latest marketing techniques and methods

Related Courses and Tools

Courses 

• Social Media Marketing Course

Tools

• Content Marketing Planning
• Email Marketing Planning
• Website / App Engagement Planning
• Earned Media Planning
• Paid Media - PPC Planning
• Internal Checkup
• Competitor Analysis 
• Customer Research 
• Persona Creation
• Positioning Creation
• Growth Funnel Creation
• Goal Setting