Paid media covers all the paid campaigns including PPC (Pay-Per-Click) advertising, display ads and branded content and it’s the best way to get the fastest and most accurate results.
As a key component of business growth, paid media activities need to be planned wisely, calculating all the angels and components in order to be able to precisely monitor, measure, report and optimise.
It might get complicated when building an efficient paid media strategy. There are many key points to consider such as your main goal, budget, target audience’s needs, the characteristics of each paid media channel, as well as related growth metrics. That’s why we’ve prepared a tool for you to create a paid media marketing plan without a hassle.
With this tool, you’ll be able to create PPC and Paid Media Marketing plans based on your product/service/solution and persona. You will also be able to view and delete your completed growth plans as well as take other actions. Even if you don’t have an established brand, the Growth Marketing Hub is designed to give you the opportunity to exercise each module and process.
In order to help you use this PPC and Paid Media Marketing Planning tool, we’ve prepared a step-by-step guide for you. The Paid Media-PPC Marketing Planning Guide includes screenshots from the dashboard and introduces you to the essential concepts and the terminology including valuable tips and growth tactics.
GMH Growth-Driven Marketing Planning Tools are designed for those who want to create a strong growth structure and apply a sustainable digital marketing strategy for their organisation. GMH tools are also highly useful for those who don’t have an established brand and just want to learn. You can benefit from this tool if you are: