Build a strong foundation for your Growth Marketing Activities
Whether you are a start-up or an established entity, if you want to adopt a Growth-Driven Marketing methodology, you first need to set up a solid foundation and build your strategy accordingly. And this starts with your brand. Therefore it is essential to prepare your brand check-up by carrying out an internal analysis of your business.
What Does This Strategy Tool Include?
With this tool, you’ll be able to carry out your internal check-up in 6 main steps. You will also be able to view and delete your completed check-ups as well as taking other actions. Even if you don’t have an established brand, The Growth Marketing Hub is designed to give you the opportunity to exercise each module and process:
Creating Your Brand: You will define all the components about your brand in 3P (Product, Pricing and Place), such as your business model, revenue structure, cost structure etc., and have a clear picture of your umbrella brand and sub-brands.
Website / Mobile App Analysis: In this section, you will have the chance to elaborate on your current website or/and mobile app promotion activities.
Social Media Analysis: You will define which channels you are active in as well as the monitoring and scheduling tools you use.
Email Marketing Analysis: At this stage, you will answer the questions about your email database, your schedule and the tools you are using.
Paid Media Analysis: Here, you will be defining which channels and tools you are using regularly for your paid media activities.
Earned Media Analysis: You will be elaborating which earned media channels and tools you use.
How Will I Use This Strategy Tool?
In order to help you use this Internal Check-Up tool, we’ve prepared a step-by-step guide for you. The Internal Check-Up Strategy Guide includes screenshots from the dashboard and introduces you to the essential concepts and the terminology with valuable tips and growth tactics.
Who is This Strategy Tool for?
GMH Growth-Driven Marketing Strategy Tools are designed for those who want to create a strong growth structure and apply a sustainable digital marketing strategy for their organisation. GMH tools are also highly useful for those who don’t have an established brand and just want to learn. You can benefit from this tool if you are:
A traditional marketer who wants to upskill into growth-driven and digital marketing
Any digital marketing professional who wants to build and manage a sustainable growth driven marketing strategy
An inspired career changer
A small-business owner or an entrepreneur who wants to grow their business
A graduate who just wants to learn the latest marketing techniques and methods