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Goal Setting Tool

Define your key metrics for the most efficient campaigns

Marketing metrics give you the ability to track your progress and measure your success. So, defining your key metrics means defining the key performance indicators that will help you demonstrate the effectiveness of your marketing activities.

Identifying key marketing metrics should be according to your main objectives or goals. Additionally, there is a wide range of combinations of metrics you could track that will give you insight into your marketing efforts. However, the important point is that not every metric is relevant to your marketing plan, therefore you should narrow down the key metrics you monitor. 

So, how do you simplify this process?

With our Setting Key Metrics Strategy Tool, you will understand which metrics are important and relevant to your main objectives, and easily set your key metrics to be in line with your business goals.

What Does This Strategy Tool Include?

With this tool, you’ll be able to set your key metrics according to your business model, product/service/solution persona and main objectives or goals, which can be brand awareness and traffic generation, conversion, and retention. You will also be able to view and delete your completed growth funnels as well as take other actions. Even if you don’t have an established brand, the Growth Marketing Hub is designed to give you the opportunity to exercise each module and process.

  1. Set a Time Frame: Here, you will determine in which time period you will check your goal and KPIs.
  2. Choose or Create a Brand/Product: You can either choose one of the brands/products you have created at the “Internal Check-Up” tool or create a new brand.
  3. Choose or Create Your Persona: You can either choose one of the personas you have already created at the “Persona Creation” tool or create a new persona.
  4. Choose your Main Objectives: Here you will determine your main objectives such as brand awareness and traffic generation, conversion, and retention. 
  5. Choose your Targeted Key Metrics: Based on your selection of main objectives, the related targeted key metrics will be automatically assigned by the Growth Marketing Hub.

How Will I Use This Strategy Tool?

In order to help you to use this Goal Setting tool, we’ve prepared a step-by-step guide for you. The Goal Setting Tool Guide includes screenshots from the dashboard and introduces you to the essential concepts and the terminology with valuable tips and growth tactics. 


goal setting


Who is This Strategy Tool for?

GMH Growth-Driven Marketing Strategy Tools are designed for those who want to create a strong growth structure and apply a sustainable digital marketing strategy for their organisation. GMH tools are also highly useful for those who don’t have an established brand and just want to learn. You can benefit from this tool if you are:

  • A traditional marketer who wants to upskill into growth-driven and digital marketing
  • Any digital marketing professional who wants to build and manage a sustainable growth driven marketing strategy
  • An inspired career changer
  • A small-business owner or an entrepreneur who wants to grow their business 
  • A graduate who just wants to learn the latest marketing techniques and methods

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Resource Tags

Growth Channels: Strategy

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Goal Setting Tool
Set your goals related to your growth