Marketing metrics give you the ability to track your progress and measure your success. So, defining your key metrics means defining the key performance indicators that will help you demonstrate the effectiveness of your marketing activities.
Identifying key marketing metrics should be according to your main objectives or goals. Additionally, there is a wide range of combinations of metrics you could track that will give you insight into your marketing efforts. However, the important point is that not every metric is relevant to your marketing plan, therefore you should narrow down the key metrics you monitor.
With our Setting Key Metrics Strategy Tool, you will understand which metrics are important and relevant to your main objectives, and easily set your key metrics to be in line with your business goals.
With this tool, you’ll be able to set your key metrics according to your business model, product/service/solution persona and main objectives or goals, which can be brand awareness and traffic generation, conversion, and retention. You will also be able to view and delete your completed growth funnels as well as take other actions. Even if you don’t have an established brand, the Growth Marketing Hub is designed to give you the opportunity to exercise each module and process.
In order to help you to use this Goal Setting tool, we’ve prepared a step-by-step guide for you. The Goal Setting Tool Guide includes screenshots from the dashboard and introduces you to the essential concepts and the terminology with valuable tips and growth tactics.
GMH Growth-Driven Marketing Strategy Tools are designed for those who want to create a strong growth structure and apply a sustainable digital marketing strategy for their organisation. GMH tools are also highly useful for those who don’t have an established brand and just want to learn. You can benefit from this tool if you are: