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Email Marketing Planning Tool

Connect with your audience to convert them into loyal customers

Email is a traditional way of online communication, but still one of the most effective methods to reach out to your audience when they need you, as well as nurture them, convert them into customers and turn them into loyal, raving fans. When executed right, a successful email marketing strategy with smart segmentation, targeting, email automation and personalised content can lead to better brand recognition and loyalty and increase in overall sales.

In order for your email strategy to be highly effective, you need to plan first.

A strong email marketing plan should be built according to each brand/product and persona. Additionally, you need to take your main goal and related growth metrics into consideration. To reduce the complexity, we’ve prepared a tool for you to create an email marketing plan easily. 

What Does This Planning Tool Include?

With this tool, you’ll be able to create Email Marketing plans based on your product/service/solution and persona. You will also be able to view and delete your completed growth plans as well as take other actions. Even if you don’t have an established brand, the Growth Marketing Hub is designed to give you the opportunity to exercise each module and process.

  1. Choose or Create Your Brand/Product: You can either choose one of the brands/products you have created at the “Internal Check-Up” tool or create a new brand.
  2. Choose or Create Your Persona: You can either choose one of the personas you have already created at the “Persona Creation” tool or create a new persona.
  3. Create Tactics: Here, you will be able to determine the necessary steps for your email marketing plans such as email type, target audience details, growth area, your main goal, related growth metrics and more.
  4. Manage Your Plan/Tactics: On this screen, you can see all of your created tactics for each brand/product and persona. You can also create a new tactic, copy, print, and download your plan as excel sheet or PDFs, or remove the tactics you have completed or want to delete from the list. 

How Will I Use This Planning Tool?

In order to help you use this Email Marketing Planning tool, we’ve prepared a step-by-step guide for you. The Email Marketing Planning Guide includes screenshots from the dashboard and introduces you to the essential concepts and the terminology including valuable tips and growth tactics.


email marketing planning


Who is This Planning Tool for?

GMH Growth-Driven Marketing Planning Tools are designed for those who want to create a strong growth structure and apply a sustainable digital marketing strategy for their organisation. GMH tools are also highly useful for those who don’t have an established brand and just want to learn. You can benefit from this tool if you are:

  • A traditional marketer who wants to upskill into growth-driven and digital marketing
  • Any digital marketing professional who wants to build and manage a sustainable growth driven marketing strategy
  • An inspired career changer
  • A small-business owner or an entrepreneur who wants to grow their business 
  • A graduate who just wants to learn the latest marketing techniques and methods

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Resource Tags

Growth Channels: Email Marketing

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Email Marketing Planning Tool
Create email marketing strategy that grows your business