Earned media refers to the publicity that you’ve gained through unpaid activities such as shares, reposts, (digital) word of mouth, reviews, recommendations and media relations. Therefore, earned media marketing is essential to earning consumers’ trust and it’s one of the best ways to drive related traffic to your website.
Since earned media is a key component of your brand recognition, the better you plan, the more buzz you will get for your brand. But what key points should you consider when building an efficient earned media strategy and how do you plan without any complications?
We’ve prepared a tool for you to create an earned media marketing plan without a hassle where you can determine your main goal, target audience, the characteristics of each earned media channel, as well as related growth metrics.
With this tool, you’ll be able to create Earned Media Marketing plans based on your product/service/solution and persona. You will also be able to view and delete your completed growth plans as well as take other actions. Even if you don’t have an established brand, the Growth Marketing Hub is designed to give you the opportunity to exercise each module and process.
In order to help you use this Earned Media Marketing Planning tool, we’ve prepared a step-by-step guide for you. The Earned Media Marketing Planning Guide includes screenshots from the dashboard and introduces you to the essential concepts and the terminology including valuable tips and growth tactics.
GMH Growth-Driven Marketing Planning Tools are designed for those who want to create a strong growth structure and apply a sustainable digital marketing strategy for their organisation. GMH tools are also highly useful for those who don’t have an established brand and just want to learn. You can benefit from this tool if you are: