Growth Marketing Hub | Earned Media Planning Tool

See How You Can Use The Earned Media Marketing Planning Tool

In order to create your earned media marketing tactics and plan in full, you might need the data from your Growth Marketing Strategy input (full brand check-up, personas, positioning, etc.). Before you start, please make sure you have completed the previous steps on the Strategy Hub. However, if you don’t have an established brand, or haven’t completed the previous steps, you can use the GMH to simply exercise.

Create a New Earned Media Tactic

Choose a Brand / Product to Create Tactic for

Choose a Persona to Create Tactic for

Prospect (Target Website to Publish)

Why a Prospect?

Domain Authority Score

Category

Guest Blogging Profile Listing Backlinking Social Bookmarking Sponsored Content Influencer Marketing Republication Other (please specify)

Monthly Unique Visitors for 3rd Party Websites

Content File / Link

Growth Area

Main Goal

Related Growth Metrics

Notes / Details about Earned Media Tactic

Due Date

Next Step

View and Manage Your Earned Media Marketing Planning Tactics

You can see all of your created Earned Media Marketing Tactics on this screen. The first tactic you see on the display will be the one with the closest due date. You can also create a new tactic / search for an existing one / copy, print, and download your plan as an excel sheet or PDF and remove your tactics from the list.

Brand / Product	Tactic Key	Persona	Target Website	Domain Authority Score	Category	Due Date	Status
Brand Name	BRA-2	All Personas	test.com	content.com	Guest Post	25/03/2021	To Do
Product Name	PRO-5	Persona 1	test.com	content.com	Guest Post, Sponsored Content	30/03/2021	To Do
Brand Name	BRN-4	Persona 3	test.com	content.com	Social Bookmarking	01/04/2021	To Do
Brand Name	BRN-7	Persona 2	test.com	content.com	Republication		To Do
Product Name	PRO-2	Persona 2	test.com	content.com	Social Bookmarking, Republication	26/03/2021	Done
Product Name	PRO-4	All Personas	test.com	content.com	Sponsored Content		Done