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Customer Research Tool

Know your customers, exceed their expectations

A “generic approach” isn’t enough to meet the needs of your customers anymore. So, understanding your customers is the only way to provide them with better service. And we all know the power of happy customers: positive word-of-mouth and increase in sales! 

Customer research is the best approach to understand and create your buyer personas (the representation of your ideal customer) who are the foundation of your growth marketing strategy. Knowing who your ideal customers are in terms of demographics, motivations, behaviour patterns, challenges, and goals will provide you with insights for your future marketing activities and will allow you to personalise your communications.

This might be complicated and most often requires a comprehensive analysis to identify their behaviour, preferences or purchase patterns. That’s why we’ve prepared an easy-to-use tool for you to ask the right questions and to create the right personas for the next stage of your marketing strategy. 

What Does This Strategy Tool Include?

With this tool, you’ll be able to carry out your customer research through buyer persona interviews, depending on your business model (whether it’s B2B or B2C). You will also be able to view and delete your completed research as well as take other actions. Even if you don’t have an established brand, the Growth Marketing Hub is designed to give you the opportunity to exercise each module and process.

For B2B Businesses, the buyer persona interviews consist of questions in 4 categories:

  1. Questions About Demographics will help you to have a clear understanding of the demographic attributes of your customers such as age, location, gender, household size etc.
  2. Questions About Business will provide you with insights on your customers’ company or organisation.
  3. Questions About Role, Goals and Challenges will provide you with information on your customers’ career, the nature of their jobs, their challenges, and goals.
  4. Questions About Purchasing Preferences will provide you with data on your customers’ purchasing habits and how they consume information.

For B2C Businesses the buyer persona interviews consist of questions in 4 categories:

  1. Questions About Demographics will provide you insights on the demographic attributes of your customers such as age, location, gender, household size etc.
  2. Questions About Personal Info will help you to understand your customers’ preferences and character.
  3. Questions About Purchasing Preferences will provide you with information about your customers’ purchasing habits. 
  4. Questions About the Decision Making Process for Purchasing will provide you with data on which factors affect your customers’ purchasing decisions.

How Will I Use This Strategy Tool?

In order to help you to use this Customer Research tool, we’ve prepared a step-by-step guide for you. The Customer Research Strategy Guide includes screenshots from the dashboard and introduces you to the essential concepts and the terminology with valuable tips and growth tactics. 

 

b2b customer research

 

b2c customer research

 

Who is This Strategy Tool for?

GMH Growth-Driven Marketing Strategy Tools are designed for those who want to create a strong growth structure and apply a sustainable digital marketing strategy for their organisation. GMH tools are also highly useful for those who don’t have an established brand and just want to learn. You can benefit from this tool if you are:

  • A traditional marketer who wants to upskill into growth-driven and digital marketing
  • Any digital marketing professional who wants to build and manage a sustainable growth driven marketing strategy
  • An inspired career changer
  • A small-business owner or an entrepreneur who wants to grow their business 
  • A graduate who just wants to learn the latest marketing techniques and methods

Related Courses and Tools

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Resource Tags

Growth Channels: Strategy

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Customer Research Tool
Acquire customers insights