A “generic approach” isn’t enough to meet the needs of your customers anymore. So, understanding your customers is the only way to provide them with better service. And we all know the power of happy customers: positive word-of-mouth and increase in sales!
Customer research is the best approach to understand and create your buyer personas (the representation of your ideal customer) who are the foundation of your growth marketing strategy. Knowing who your ideal customers are in terms of demographics, motivations, behaviour patterns, challenges, and goals will provide you with insights for your future marketing activities and will allow you to personalise your communications.
This might be complicated and most often requires a comprehensive analysis to identify their behaviour, preferences or purchase patterns. That’s why we’ve prepared an easy-to-use tool for you to ask the right questions and to create the right personas for the next stage of your marketing strategy.
With this tool, you’ll be able to carry out your customer research through buyer persona interviews, depending on your business model (whether it’s B2B or B2C). You will also be able to view and delete your completed research as well as take other actions. Even if you don’t have an established brand, the Growth Marketing Hub is designed to give you the opportunity to exercise each module and process.
For B2B Businesses, the buyer persona interviews consist of questions in 4 categories:
For B2C Businesses the buyer persona interviews consist of questions in 4 categories:
In order to help you to use this Customer Research tool, we’ve prepared a step-by-step guide for you. The Customer Research Strategy Guide includes screenshots from the dashboard and introduces you to the essential concepts and the terminology with valuable tips and growth tactics.
GMH Growth-Driven Marketing Strategy Tools are designed for those who want to create a strong growth structure and apply a sustainable digital marketing strategy for their organisation. GMH tools are also highly useful for those who don’t have an established brand and just want to learn. You can benefit from this tool if you are: