Content Marketing Planning Tool

Attract, engage and retain your target audience with strong content marketing planning

Content is, and will always, be the king. It’s one of the most effective marketing approaches and generates high added value at a reasonable cost, providing sustainable profitability for organisations.

In order to build and execute a successful content marketing strategy, you first need to calculate the existing or predict the potential customer needs and plan your tactics accordingly. So, content marketing planning is as important as creating and distributing relevant content to your audience.

An effective content marketing plan should be simple but at the same time cohesive with your other digital marketing activities. To reduce the complexity of the whole process, we’ve prepared a tool for you to easily create a content marketing plan containing as many growth tactics as you want. 

What Does This Planning Tool Include?

With this tool, you’ll be able to create Content Marketing plans based on your product/service/solution and persona. You will also be able to view and delete your completed growth plans as well as take other actions. Even if you don’t have an established brand, the Growth Marketing Hub is designed to give you the opportunity to exercise each module and process.

1. Choose or Create Your Brand/Product: You can either choose one of the brands/products you have created at the “Internal Check-Up” tool or create a new brand.
2. Choose or Create Your Persona: You can either choose one of the personas you have already created at the “Persona Creation” tool or create a new persona.
3. Create Tactics: Here you will be able to determine the necessary steps for your content marketing plans such as content type, growth area, your main goal etc. and associate them with related growth tactics.
4. Manage Your Plan/Tactics: On this screen, you can see all of your created tactics for each brand/product and persona. You can also create a new tactic, copy, print, and download your plan as excel sheet or PDFs, or remove the tactics you have completed or want to delete from the list. 

How Will I Use This Planning Tool?

In order to help you to use this Content Marketing Planning tool, we’ve prepared a step-by-step guide for you. The Content Marketing Planning Guide includes screenshots from the dashboard and introduces you to the essential concepts and the terminology including valuable tips and growth tactics. 

Who is This Planning Tool for?

GMH Growth-Driven Marketing Planning Tools are designed for those who want to create a strong growth structure and apply a sustainable digital marketing strategy for their organisation. GMH tools are also highly useful for those who don’t have an established brand and just want to learn. You can benefit from this tool if you are:

• A traditional marketer who wants to upskill into growth-driven and digital marketing
• Any digital marketing professional who wants to build and manage a sustainable growth driven marketing strategy
• An inspired career changer
• A small-business owner or an entrepreneur who wants to grow their business 
• A graduate who just wants to learn the latest marketing techniques and methods

Related Courses and Tools

Courses 

• Content Marketing Course

Tools

• Social Media Planning
• Email Marketing Planning
• Website / App Engagement Planning
• Earned Media Planning
• Paid Media - PPC Planning
• Internal Checkup
• Competitor Analysis 
• Customer Research 
• Persona Creation
• Positioning Creation
• Growth Funnel Creation
• Goal Setting