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    Tactic Catalog
    171 Tactics
    GROWTH TACTICS
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    Growth Channels
    SEO

    Design a Friendly URL Structure for E-commerce Websites

    E-commerce websites should be friendly not only for its visitors but also for search engine bots. Only then, your visitors and search engine bots can find what they're looking for.
    GROWTH TACTICS
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    Growth Channels
    SEO

    Avoid Keyword Cannibilization

    Because search engines often only offer one result per domain, it's best to decide which page to prioritise over others.
    GROWTH TACTICS
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    Growth Channels
    SEO

    Improve Core Web Vitals

    Learn the three Core Web Vitals that Google believes are important in the overall user experience of a webpage. And learn how to improve Core Web Vitals.
    GROWTH TACTICS
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    Growth Channels
    SEO

    Optimise for Voice Search

    Voice search is changing the game of search engine optimisation. Here are some points to be kept in mind while preparing keywords for voice searches are:
    GROWTH TACTICS
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    Growth Channels
    PPC

    Use In-Market Audiences with GDN Ads

    Reach out to people who are actively exploring or comparing products and services on Google Display Network publisher and partner sites, as well as YouTube.
    GROWTH TACTICS
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    Growth Channels
    Website / App Engagement

    Best Practices for Product Page

    A good product feed has the following elements: detailed product description and images, clear delivery expectation, relevant product recommendations and more.
    GROWTH TACTICS
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    Growth Channels
    Lead Management

    Nurture Leads & Close Sales Through Funnel Based Pipeline Management

    Funnel-Based Pipeline Management is critical to closing sales. It allows you to forecast revenue by looking at the current situation and predicting how many deals will close during a given timeframe
    GROWTH TACTICS
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    Growth Channels
    Lead Management

    Nurture Leads & Close Sales Through Forecasting

    At the nurture and close stage, brands should monitor the potential sales volume very closely.
    GROWTH TACTICS
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    Growth Channels
    Analytics Strategy

    Implement Test & Learn Methodology

    Test and Learn is a mechanism that allows brands to quickly test and optimise marketing campaigns.
    GROWTH TACTICS
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    Growth Channels
    PPC

    Track ROI for Paid Campaigns

    You should conduct a cost-benefit analysis and track ROI to determine whether the project's cost is beneficial or detrimental to your business.
    GROWTH TACTICS
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    Growth Channels
    Strategy Lead Management

    Establish Account-Based Marketing Strategy

    Create personalised buying experiences for a select set of high-value companies with a account-based marketing and grow your business.
    GROWTH TACTICS
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    Growth Channels
    Content Marketing

    Deliver Your Content via Your Owned Media Channels

    Deliver your content via your owned media channels. But you should consider which content types are more suitable for which channel, when publishing your content via your owned media channels.
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