Website/Mobile App Engagement Planning Tool
See How You Can Use The Website/Mobile App Engagement Planning Tool
User engagement is the desired action your website visitors/app users take (subscribing to a newsletter, purchasing a product, sharing your content on social media, taking surveys etc.). You can create new plans and easily track them through the GMH. In order to create your Website/Mobile App Engagement tactics and plan in full, you might need the data from your Growth Marketing Strategy input (full brand check-up, personas, positioning, etc.). Before you start, please make sure you have completed the previous steps on the Strategy Hub. However, if you don’t have an established brand, or haven’t completed the previous steps, you can use the GMH to simply exercise.

Create a New Website/Mobile App Engagement Tactic

Your Brand / Product
Your Persona
Tactic Details
Next Step
View and Manage Your Website/Mobile App Engagement Planning Tactics
​​You can see all of your created Website/Mobile App Engagement Tactics on this screen. The first tactic you see on the display will be the one with the closest due date. You can also create a new tactic / search for an existing one / copy, print, and download your plan as an excel sheet or PDF and remove your tactics from the list.
Brand / Product Tactic Key Persona Goal Rule Engagement Type Due Date Status Actions
Brand Name
BRA-2 All Personas Announcement Facebook visitors Slider 25/03/2021 To Do
Product Name
PRO-5 Persona 1 Collect Email Mobile visitors Pop-up 30/03/2021 To Do
Brand Name
BRN-4 Persona 3 Create Social Traffic People who didn't open the app since 1 week Bar 01/04/2021 To Do
Brand Name
BRN-7 Persona 2 Target a Url, Target a Specific Event Every website visitor from the US Push Notification To Do
Product Name
PRO-2 Persona 2 Create Social Traffic Every website visitor from the US Other 26/03/2021 Done
Product Name
PRO-4 All Personas Get Phone Calls 18/03/2021 Pop-up Done