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Growth Marketing Metrics and GoalsGrowth marketing metrics are the key performance indicators that demonstrate the efficiency and effectiveness of your growth and digital marketing activities. Designating key marketing metrics should be according to your main objectives or goals, which can be:
Brand awareness and traffic generation – where your goal is to build a brand reputation, build an audience, and generate traffic.
Conversion – where your goal is to increase engagement with lead and customer generation activities.
Retention - where you aim to keep and expand revenue through existing customers.
NOTE: Before you start, please make sure you have completed your Growth Funnel Creation as well as the previous analysis and research on the Strategy Hub.
Create a New Goal
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Set a Time Frame
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Your Brand / Product
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Your Persona
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Your Main Objective
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Your Targeted Key Metrics
Please Check and Confirm Your Goal
Brand Name
Persona
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Time Frame
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Main Objective
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Targeted Key Metrics
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Developed by NBT (Next Big Thing)
