Growth Marketing Hub | Email Marketing Planning Tool

Get Started

Email Marketing Planning Tool

See How You Can Use The Email Marketing Planning Tool

In order to create your email marketing tactics and plan in full, you might need the data from your Growth Marketing Strategy input (full brand check-up, personas, positioning, etc.). Before you start, please make sure you have completed the previous steps on the Strategy Hub. However, if you don’t have an established brand, or haven’t completed the previous steps, you can use the GMH to simply exercise.

Create a New Email Marketing Tactic

Choose a Brand / Product to Create Tactic for

Choose a Persona to Create Tactic for

Planning Term

Email Type

Email Subject

Target Segment Details

Target Segment Size

Growth Area

Main Goal

Related Growth Metrics

Notes / Details about Email Tactic

Due Date

Next Step

View and Manage Your Email Marketing Planning Tactics

You can see all of your created Email Marketing Tactics on this screen. The first tactic you see on the display will be the one with the closest due date. You can also create a new tactic / search for an existing one / copy, print, and download your plan as an excel sheet or PDF and remove your tactics from the list.

Brand / Product	Tactic Key	Persona	Email Subject	Email Type	Target Segment Details	Due Date	Status
Brand Name	BRA-2	All Personas	Sample Title	Newsletter	Newsletter audience	25/03/2021	To Do
Product Name	PRO-5	Persona 1	Sample Title	Promotional Campaign	Promotional Campaign audience	30/03/2021	To Do
Brand Name	BRN-4	Persona 3	Sample Title	Product Update	Product Update audience	01/04/2021	To Do
Brand Name	BRN-7	Persona 2	Sample Title	Welcome Email	Welcome Email audience		To Do
Product Name	PRO-2	Persona 2	Sample Title	Triggered Email	Triggered Email audience	26/03/2021	Done
Product Name	PRO-4	All Personas	Sample Title	Post-Purchase Email	Post-Purchase Email audience		Done

Developed by NBT (Next Big Thing)