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Website/App Engagement Planning Guide

Wisely plan to boost your user engagement 

With a strong website/app engagement strategy, increase the desired actions your website/app visitors or users take. Encourage them to subscribe, purchase, share your content on social media, take surveys or just stay longer. 

Why is User Engagement Essential for My Business?

When planned and managed well, a successful customer engagement strategy will foster:

  • Higher conversion rates
  • More revenue through upsells or cross-sells
  • Brand growth and loyalty
  • Higher Net Promoter Score

Therefore, planning your website/app engagement tactics, as well as creating and executing scenarios with the related growth metrics is crucial for your growth marketing activities. 

There are various ways you can create and improve user engagement. But in this guide, we focused more on how to plan website/app engagement tactics step-by-step. You will be able to exercise on how to create new plans and easily track them on the Growth Marketing Hub.

What Does This Planning Guide Include?

This comprehensive guide covers the 3 main steps for you to create website/pp engagement plans with tips, related growth metrics and examples. Additionally, you will be able to exercise each module and process in the Growth Marketing Hub with the help of dashboard screenshots. 

  1. Choose or Create Your Brand/Product 
  2. Choose or Create Your Persona
  3. Create Tactics 
  4. Manage Your Plan/Tactics 


website app engagement planning


Who is This Planning Guide for?

GMH Growth-Driven Marketing Planning Guides are designed for those who want to create a strong growth structure and apply a sustainable digital marketing strategy for their organisation. GMH guides are also highly useful for those who don’t have an established brand and just want to learn. You can benefit from this guide if you are:

  • A traditional marketer who wants to upskill into growth-driven and digital marketing
  • Any digital marketing professional who wants to build and manage a sustainable growth driven marketing strategy
  • An inspired career changer
  • A small-business owner or an entrepreneur who wants to grow their business 
  • A graduate who just wants to learn the latest marketing techniques and methods

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Resource Tags

Growth Channels: Website / App Engagement

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Website/App Engagement Planning Guide
Guide to boost conversion rate and engagement