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The Ultimate Guide to Tracking Email Marketing Performance

Track your email marketing performance for sustainable customer satisfaction

Email marketing is one of the most successful methods to build a strong relationship with potential or current customers and improve brand loyalty. Moreover, it’s a great way to nurture leads and move them through your growth funnel closer to your overall business goal.

Why is Tracking Email Performance Important?

In order to measure the effectiveness of your email marketing efforts, you need to track and analyse the right indicators according to your key business objectives. 

We’ve prepared a guide to help you understand how to interpret the most important email tracking metrics for better optimisation of your email campaigns.

What Does This Guide Include?

This comprehensive guide covers all you need to know for a successful email tracking strategy such as the essential concepts (segmentation and targeting, A/B testing, email frequency etc.) and the terminology as well as average industry rates in regard to: 

  • Open Rate
  • CTR (Click-through rate)
  • CTOR (Click-to-open rate)
  • Unsubscribe rate 
  • Deliverability Rate 
  • Conversion Rate

The guide also includes practical growth tactics, tips and recommendations for an effective email marketing strategy. 

Who is This Guide for?

GMH Growth-Driven Marketing Guides are designed for those who want to create a strong growth structure and apply a sustainable digital marketing strategy for their organisation. GMH guides are also highly useful for those who don’t have an established brand and just want to learn for career purposes. You can benefit from this guide if you are:

  • A marketing specialist interested in learning about email marketing
  • A traditional marketer who wants to upskill into growth-driven and digital marketing
  • Any digital marketing professional who wants to build and manage a sustainable growth-driven marketing strategy
  • An inspired career changer
  • A small-business owner or an entrepreneur who wants to grow their business 
  • A graduate who just wants to learn the latest marketing techniques and methods

Related Courses & Tools & Guides

Yes, there’s more to Email Marketing! Here are our other guides that will support you on your Email Marketing strategy.

Courses 

Tools 

Guides 

Resource Tags

Growth Channels: Email Marketing

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The Ultimate Guide to Tracking Email Marketing Performance
Email Marketing performance tracking guide