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Social Media Planning Guide

Ensure that you are being heard by a big audience with the power of Social Media

Social media marketing is one of the best and most cost-effective ways to connect with your audience, leading to increased brand awareness, more website traffic/app visitors, higher conversion rates and improved brand loyalty. 

In order to have an effective social media marketing strategy, first you need to outline your goals and the target outcomes you want to achieve and have a constantly updated social media marketing plan.

Why is Social Media Marketing Planning Essential?

Building a strong social media presence is possible only with the right social media marketing strategy and planning. You need to set your direction in order to measure, report and improve - and a solid plan keeps you consistent.

There are many key points to consider when building an efficient social media strategy such as your target audience’s needs, each social media platform’s dynamics, the timing and frequency of your posts as well as related growth metrics. To reduce the complexity, we’ve prepared a guide to help you understand how to create a social media marketing plan, the characteristics of the main social media channels and some tactics for you to use in your social media marketing activities.

What Does This Planning Guide Include?

This comprehensive guide covers the 3 main steps for you to create your Social Media Marketing plans. The guide also introduces you to the essential concepts and the terminology with tips, related growth metrics and examples. Additionally, you will be able to exercise each module and process in the Growth Marketing Hub with the help of dashboard screenshots. 

  1. Choose or Create Your Brand/Product 
  2. Choose or Create Your Persona
  3. Create Tactics
  4. Manage Your Plan/Tactics


social media marketing planning


Who is This Planning Guide for?

GMH Growth-Driven Marketing Planning Guides are designed for those who want to create a strong growth structure and apply a sustainable digital marketing strategy for their organisation. GMH guides are also highly useful for those who don’t have an established brand and just want to learn. You can benefit from this guide if you are:

  • A traditional marketer who wants to upskill into growth-driven and digital marketing
  • Any digital marketing professional who wants to build and manage a sustainable growth driven marketing strategy
  • An inspired career changer
  • A small-business owner or an entrepreneur who wants to grow their business 
  • A graduate who just wants to learn the latest marketing techniques and methods

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Resource Tags

Growth Channels: Social Media

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Social Media Planning Guide
Guide to connect with and engage your audience