Social media marketing is one of the best and most cost-effective ways to connect with your audience, leading to increased brand awareness, more website traffic/app visitors, higher conversion rates and improved brand loyalty.
In order to have an effective social media marketing strategy, first you need to outline your goals and the target outcomes you want to achieve and have a constantly updated social media marketing plan.
Building a strong social media presence is possible only with the right social media marketing strategy and planning. You need to set your direction in order to measure, report and improve - and a solid plan keeps you consistent.
There are many key points to consider when building an efficient social media strategy such as your target audience’s needs, each social media platform’s dynamics, the timing and frequency of your posts as well as related growth metrics. To reduce the complexity, we’ve prepared a guide to help you understand how to create a social media marketing plan, the characteristics of the main social media channels and some tactics for you to use in your social media marketing activities.
This comprehensive guide covers the 3 main steps for you to create your Social Media Marketing plans. The guide also introduces you to the essential concepts and the terminology with tips, related growth metrics and examples. Additionally, you will be able to exercise each module and process in the Growth Marketing Hub with the help of dashboard screenshots.
GMH Growth-Driven Marketing Planning Guides are designed for those who want to create a strong growth structure and apply a sustainable digital marketing strategy for their organisation. GMH guides are also highly useful for those who don’t have an established brand and just want to learn. You can benefit from this guide if you are: