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The Ultimate Guide to Social Media Metrics

Make sense of your Social Media Marketing data

Social media metrics are the key performance indicators that demonstrate the efficiency and the success of your social media campaigns. In this regard, your marketing efforts should be to determine what social data is relevant for your business and to analyse what that particular data means.

Why is Monitoring Social Media Metrics Important?

In order to measure the effectiveness of your social media marketing efforts, you need to track and analyse the right social media metrics according to your key business objectives. Therefore, the social media metrics you follow should depend on your social marketing goals and the KPIs you’ll analyse for success.

So, which social media metrics should you track, measure and report?

We’ve prepared a guide for you to help you understand the most important metrics and indicators and determine which metrics to follow for your social media marketing strategy. 

What Does This Guide Include?

This comprehensive guide covers the main social media metrics you should monitor according to your social media marketing strategy goals. 

  • Awareness Metrics 
  • Engagement Metrics 
  • Conversion Metrics

The guide also introduces you to the essential concepts and the terminology (such as CTR, CPC, Amplification Rate, impressions and many more) with practical tips, recommendations and examples. 

Who is This Guide for?

GMH Growth-Driven Marketing Guides are designed for those who want to create a strong growth structure and apply a sustainable digital marketing strategy for their organisation. GMH guides are also highly useful for those who don’t have an established brand and just want to learn for career purposes. You can benefit from this guide if you are:

  • A social media marketing specialist
  • A traditional marketer who wants to upskill into growth-driven and digital marketing
  • Any digital marketing professional who wants to build and manage a sustainable growth-driven marketing strategy
  • An inspired career changer
  • A small-business owner or an entrepreneur who wants to grow their business 
  • A graduate who just wants to learn the latest marketing techniques and methods

Related Courses, Tools and Guides

Yes, there’s more to Social Media Marketing! Here are our other guides that will support you with your Social Media Marketing strategy.




Resource Tags

Growth Channels: Social Media Analytics

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The Ultimate Guide to Social Media Metrics
How to track Social Media performance