Social media metrics are the key performance indicators that demonstrate the efficiency and the success of your social media campaigns. In this regard, your marketing efforts should be to determine what social data is relevant for your business and to analyse what that particular data means.
In order to measure the effectiveness of your social media marketing efforts, you need to track and analyse the right social media metrics according to your key business objectives. Therefore, the social media metrics you follow should depend on your social marketing goals and the KPIs you’ll analyse for success.
So, which social media metrics should you track, measure and report?
We’ve prepared a guide for you to help you understand the most important metrics and indicators and determine which metrics to follow for your social media marketing strategy.
This comprehensive guide covers the main social media metrics you should monitor according to your social media marketing strategy goals.
The guide also introduces you to the essential concepts and the terminology (such as CTR, CPC, Amplification Rate, impressions and many more) with practical tips, recommendations and examples.
GMH Growth-Driven Marketing Guides are designed for those who want to create a strong growth structure and apply a sustainable digital marketing strategy for their organisation. GMH guides are also highly useful for those who don’t have an established brand and just want to learn for career purposes. You can benefit from this guide if you are:
Yes, there’s more to Social Media Marketing! Here are our other guides that will support you with your Social Media Marketing strategy.