Social media marketing is an indispensable part of growth marketing for the highest increase of your brand visibility to the broadest audience you can reach while enabling greater engagement.
Social media marketing gives you a greater chance to grab your target audience’s attention within the scope of your strategic social media planning. That's why it is inevitable to use social media for growing your brand awareness, which influences your ultimate goal, conversions and sales.
This comprehensive guide covers the fundamentals of social media marketing with its strategic planning aligned with brand goals to maintain the online presence of your brand with effective usage of the content, and compares social media platforms' audience to choose the best platforms you should take action on.
This guide also includes the metrics that you should track for optimising your social media planning and advertising.
GMH Growth-Driven Marketing Guides are designed for those who want to create a strong growth structure and apply a sustainable digital marketing strategy for their organisation. GMH guides are also highly useful for those who don’t have an established brand and just want to learn for career purposes. You can benefit from this guide if you are:
Yes, there’s more to Social Media Marketing! Here are our other guides that will support you with your Social Media Marketing strategy.