The Ultimate Guide to Social Media Marketing

Build an always-on relationship with your target audience for greater brand visibility

Social media marketing is an indispensable part of growth marketing for the highest increase of your brand visibility to the broadest audience you can reach while enabling greater engagement.

Why Is Social Media Marketing Essential for My Business?

Social media marketing gives you a greater chance to grab your target audience’s attention within the scope of your strategic social media planning. That's why it is inevitable to use social media for growing your brand awareness, which influences your ultimate goal, conversions and sales.

What Does This Guide Include?

This comprehensive guide covers the fundamentals of social media marketing with its strategic planning aligned with brand goals to maintain the online presence of your brand with effective usage of the content, and compares social media platforms' audience to choose the best platforms you should take action on.

1. Social Media Marketing Strategy
   1. Internal Checkup and Competitor Research
   2. Business Objectives
   3. Social Media Platforms
2. Social Media Marketing Planning and Publishing
   1. Social Media Context
   2. Consistent Brand Image Across Social Media
   3. Editorial Calendar
   4. Top-Performing Social Media Posts
3. Social Media Reporting
   1. Social Media Metrics
   2. Optimisation

This guide also includes the metrics that you should track for optimising your social media planning and advertising.

Who is This Guide for?

GMH Growth-Driven Marketing Guides are designed for those who want to create a strong growth structure and apply a sustainable digital marketing strategy for their organisation. GMH guides are also highly useful for those who don’t have an established brand and just want to learn for career purposes. You can benefit from this guide if you are:

• A social media marketing specialist
• A traditional marketer who wants to upskill into growth-driven and digital marketing
• Any digital marketing professional who wants to build and manage a sustainable growth-driven marketing strategy
• An inspired career changer
• A small-business owner or an entrepreneur who wants to grow their business 
• A graduate who just wants to learn the latest marketing techniques and methods

Related Courses, Tools and Guides

Yes, there’s more to Social Media Marketing! Here are our other guides that will support you with your Social Media Marketing strategy.

Courses 

• Social Media Marketing Course

Tools 

• Growth-Driven Marketing Planning Tools - Social Media Planning

Guides 

• Growth-Driven Marketing Planning Guides - Social Media Planning
• The Ultimate Guide to Social Media Metrics
• Top Social Media Management Tools