SEO (search engine optimisation) is an essential part of a sustainable growth-driven marketing strategy since it’s one of the best methods to bring a relevant audience to your website. It allows you to generate a high volume of organic traffic and get in the top results of search engines in the most cost-effective way. A successful search engine optimisation strategy:
In order to build an effective SEO strategy, first, you need to learn the fundamentals of SEO and its concepts. That’s why we’ve prepared a guide that will help you to get a basic understanding of SEO.
This comprehensive guide covers why SEO is an essential part of your digital marketing activities and how it works. The guide highlights the main SEO terms and topics such as:
The guide also includes the necessary SEO terminology, practical tips and tactics in order for you to make the most out of your SEO efforts.
GMH Growth-Driven Marketing Guides are designed for those who want to create a strong growth structure and apply a sustainable digital marketing strategy for their organisation. GMH guides are also highly useful for those who don’t have an established brand and just want to learn for career purposes. You can benefit from this guide if you are: