The Ultimate Guide to SEO

Get in the top results of search engines with SEO

Why is SEO Essential for your Business?

SEO (search engine optimisation) is an essential part of a sustainable growth-driven marketing strategy since it’s one of the best methods to bring a relevant audience to your website. It allows you to generate a high volume of organic traffic and get in the top results of search engines in the most cost-effective way. A successful search engine optimisation strategy:

• Improves your ranking in the search engine results
• Increases audience relevance
• Increases website traffic
• Increases conversion rates 
• Promotes better cost management.
• Leads to better user experience
• Improves brand awareness and brand credibility

In order to build an effective SEO strategy, first, you need to learn the fundamentals of SEO and its concepts. That’s why we’ve prepared a guide that will help you to get a basic understanding of SEO. 

What Does This Guide Include?

This comprehensive guide covers why SEO is an essential part of your digital marketing activities and how it works. The guide highlights the main SEO terms and topics such as:

• SERP
• Title and Description
• Keyword
• Backlink
• The factors that affect SEO ranking
• Website crawl
• How to apply SEO (on-site and off-site)

The guide also includes the necessary SEO terminology, practical tips and tactics in order for you to make the most out of your SEO efforts.

Who is This Guide for?

GMH Growth-Driven Marketing Guides are designed for those who want to create a strong growth structure and apply a sustainable digital marketing strategy for their organisation. GMH guides are also highly useful for those who don’t have an established brand and just want to learn for career purposes. You can benefit from this guide if you are:

• A beginner SEO specialist who wants to have a basic understanding of the fundamentals of SEO and its concepts
• A traditional marketer who wants to upskill into growth-driven and digital marketing
• Any digital marketing professional who wants to build and manage a sustainable growth-driven marketing strategy
• An inspired career changer
• A small-business owner or an entrepreneur who wants to grow their business 
• A graduate who just wants to learn the latest marketing techniques and method

Related Courses & Guides

Courses

• Search Engine Optimisation (SEO) Course

Guides

• The Ultimate Guide to SEO Performance Tracking
• Top SEO Tools
• The Ultimate Guide to Google Search Console