PPC (Pay-Per-Click) is basically building campaigns to promote your website to a targeted audience and paying per click for the traffic you get. It’s the fastest way to meet your target audience just when they need you. Also, it saves you from the hassle of worrying about the complicated and long process of organic ranking of search engines.
By running a targeted PPC campaign, you can appear in the search results instantly, and attract unattended customers to your website and increase your sales. PPC marketing is crucial for businesses because it allows you to:
This is the first part of a 2-part comprehensive guide which covers what PPC marketing offers to businesses and the necessary steps for how to plan and execute a successful PPC strategy. The guide highlights:
The main concepts and metrics you need to know for PPC campaigns
The platforms used for PPC
Google Ads: Google Search Campaigns, Google Shopping Ads (PLA), Google Display Campaigns and Google Ads Components
Microsoft Advertising (Bing Ads): Highlights and distinctive features
Criteo: Highlights and distinctive features
The guide also includes the necessary PPC tools, tool dashboards, and growth tactics and clarifies PPC terminology, in order for you to master PPC marketing.
GMH Growth-Driven Marketing Guides are designed for those who want to create a strong growth structure and apply a sustainable digital marketing strategy for their organisation. GMH guides are also highly useful for those who don’t have an established brand and just want to learn for career purposes. You can benefit from this guide if you are:
Yes, there’s more to PPC! Here are our other guides that will support you with your PPC marketing strategy.