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The Ultimate Guide to PPC Marketing

Appear in the search results in no time with PPC marketing

Why is Pay-Per-Click (PPC) Marketing Essential for My Business?

PPC (Pay-Per-Click) is basically building campaigns to promote your website to a targeted audience and paying per click for the traffic you get. It’s the fastest way to meet your target audience just when they need you. Also, it saves you from the hassle of worrying about the complicated and long process of organic ranking of search engines.

By running a targeted PPC campaign, you can appear in the search results instantly, and attract unattended customers to your website and increase your sales. PPC marketing is crucial for businesses because it allows you to:

  • Get measurable and fast results.
  • Run campaigns without depending on SEO or Google Algorithmic changes.
  • Reach the relevant audience.
  • Optimise swiftly.
  • Improve brand recognition.
  • Boost your sales.

What Does This Guide Include?

This is the first part of a 2-part comprehensive guide which covers what PPC marketing offers to businesses and the necessary steps for how to plan and execute a successful PPC strategy. The guide highlights:

The main concepts and metrics you need to know for PPC campaigns

The platforms used for PPC

Google Ads: Google Search Campaigns, Google Shopping Ads (PLA), Google Display Campaigns and Google Ads Components

Microsoft Advertising (Bing Ads): Highlights and distinctive features

Criteo: Highlights and distinctive features

The guide also includes the necessary PPC tools, tool dashboards, and growth tactics and clarifies PPC terminology, in order for you to master PPC marketing. 

Who is This Guide for?

GMH Growth-Driven Marketing Guides are designed for those who want to create a strong growth structure and apply a sustainable digital marketing strategy for their organisation. GMH guides are also highly useful for those who don’t have an established brand and just want to learn for career purposes. You can benefit from this guide if you are:

  • A performance marketing specialist
  • A traditional marketer who wants to upskill into growth-driven and digital marketing
  • Any digital marketing professional who wants to build and manage a sustainable growth-driven marketing strategy
  • An inspired career changer
  • A small-business owner or an entrepreneur who wants to grow their business 
  • A graduate who just wants to learn the latest marketing techniques and methods

Related Courses, Tools & Guides

Yes, there’s more to PPC! Here are our other guides that will support you with your PPC marketing strategy.

Courses

Tools

Guides 

Resource Tags

Growth Channels: PPC

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The Ultimate Guide to PPC Marketing
PPC Guide to boost performance