Since your brand positioning refers to how your brand meets your consumers’ needs in a way that your competitors don't, it’s the best way to create a particular brand association in customers’ minds. Based on your positioning strategy, your positioning statement should emphasise distinguishing or unique features of your brand and reflect your brand positioning in everything you provide.
Your brand positioning is quite substantial for your business because it will be the cornerstone of your marketing messages and provide the content for your taglines, slogans, elevator pitch, etc. A successful positioning strategy will maximise customer relevancy and competitive uniqueness, and increase brand value.
In order to build a strong positioning statement, you need to clarify some key points about your brand, customers and competitors. In this guide, you will be able to easily create your brand positioning for each product/service/solution and persona.
This comprehensive guide covers the 3 main steps for you to create your positioning statement with tips and examples. Additionally, you will be able to exercise each module and process in the Growth Marketing Hub with the help of dashboard screenshots.
GMH Growth-Driven Marketing Strategy Guides are designed for those who want to create a strong growth structure and apply a sustainable digital marketing strategy for their organisation. GMH guides are also highly useful for those who don’t have an established brand and just want to learn. You can benefit from this guide if you are: