Home Resources Paid Media - PPC Planning Guide

Paid Media - PPC Planning Guide

Get results instantly with an effective Paid Media Marketing plan 

Paid media marketing refers to all activities that involve a paid placement. It gives you the fastest and the most accurate results and covers all the paid campaigns including PPC (Pay-Per-Click) advertising, display ads and branded content. 

Why is Paid Media Marketing and PPC Planning Essential?

Paid media is an essential component of business growth, therefore it needs to be planned carefully. You need to strategise wisely, calculating all the angels and components in order to be able to measure, report and optimise.

There are many key points to consider when building an efficient paid media strategy such as your main goal, budget, target audience’s needs, the characteristics of each paid media channel, as well as related growth metrics. To reduce the complexity, we’ve prepared a guide to help you understand how to create a paid media marketing plan with some growth tactics for you to use in your paid media marketing activities.

What Does This Planning Guide Include?

This comprehensive guide covers the 3 main steps for you to create your PPC and Paid Media Marketing plans. The guide also introduces you to the essential concepts and the terminology (impression, conversion value, ROAS etc.) with tips, related growth metrics and examples. Additionally, you will be able to exercise each module and process in the Growth Marketing Hub with the help of dashboard screenshots. 

  1. Choose or Create Your Brand/Product 
  2. Choose or Create Your Persona
  3. Create Tactics 
  4. Manage Your Plan/Tactics 


paid media pcc planning


Who is This Planning Guide for?

GMH Growth-Driven Marketing Planning Guides are designed for those who want to create a strong growth structure and apply a sustainable digital marketing strategy for their organisation. GMH guides are also highly useful for those who don’t have an established brand and just want to learn. You can benefit from this guide if you are:

  • A traditional marketer who wants to upskill into growth-driven and digital marketing
  • Any digital marketing professional who wants to build and manage a sustainable growth driven marketing strategy
  • An inspired career changer
  • A small-business owner or an entrepreneur who wants to grow their business 
  • A graduate who just wants to learn the latest marketing techniques and methods

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Resource Tags

Growth Channels: PPC

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Paid Media - PPC Planning Guide
Guide to achieve top PPC performance