Paid media marketing refers to all activities that involve a paid placement. It gives you the fastest and the most accurate results and covers all the paid campaigns including PPC (Pay-Per-Click) advertising, display ads and branded content.
Paid media is an essential component of business growth, therefore it needs to be planned carefully. You need to strategise wisely, calculating all the angels and components in order to be able to measure, report and optimise.
There are many key points to consider when building an efficient paid media strategy such as your main goal, budget, target audience’s needs, the characteristics of each paid media channel, as well as related growth metrics. To reduce the complexity, we’ve prepared a guide to help you understand how to create a paid media marketing plan with some growth tactics for you to use in your paid media marketing activities.
This comprehensive guide covers the 3 main steps for you to create your PPC and Paid Media Marketing plans. The guide also introduces you to the essential concepts and the terminology (impression, conversion value, ROAS etc.) with tips, related growth metrics and examples. Additionally, you will be able to exercise each module and process in the Growth Marketing Hub with the help of dashboard screenshots.
GMH Growth-Driven Marketing Planning Guides are designed for those who want to create a strong growth structure and apply a sustainable digital marketing strategy for their organisation. GMH guides are also highly useful for those who don’t have an established brand and just want to learn. You can benefit from this guide if you are: