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Internal Checkup Guide

Build a strong foundation for your Growth Marketing Activities

Building a strong growth structure is only possible when every process is linked to the other, with a cause and effect relationship. This requires an ongoing data-driven approach starting from the very first step, optimising the whole process constantly, according to gained insights and data-driven results. That’s why every stage in Growth Driven Marketing needs to be built strongly and supported with data to lay a solid foundation.

Why is Internal Checkup Essential for My Business?

Whether you are a start-up or an established entity, if you want to adopt a Growth-Driven Marketing methodology, you first need to set up a solid foundation and build your strategy accordingly. And this starts with your brand. Therefore it is essential to prepare your brand check-up by carrying out an internal analysis of your business, competitor research and analysis and current, potential or lost customer insights. 

And then watch your growth structure work like a machine...

What Does This Strategy Guide Include?

This comprehensive guide covers the 6 main steps for you to carry out your internal check-up and introduces you to the essential concepts and the terminology with tips and growth tactics. Additionally, you will be able to exercise each module and process in the Growth Marketing Hub with the help of dashboard screenshots.

  1. Creating Your Brand 
  2. Website / Mobile App Analysis 
  3. Social Media Analysis 
  4. Email Marketing Analysis
  5. Paid Media Analysis 
  6. Earned Media Analysis


Competitor Analysis Tool Guide


Who is This Strategy Guide for?

GMH Growth-Driven Marketing Strategy Guides are designed for those who want to create a strong growth structure and apply a sustainable digital marketing strategy for their organisation. GMH guides are also highly useful for those who don’t have an established brand and just want to learn. You can benefit from this guide if you are:

  • A traditional marketer who wants to upskill into growth-driven and digital marketing
  • Any digital marketing professional who wants to build and manage a sustainable growth driven marketing strategy
  • An inspired career changer
  • A small-business owner or an entrepreneur who wants to grow their business 
  • A graduate who just wants to learn the latest marketing techniques and methods

Related Courses and Tools



Resource Tags

Growth Channels: Strategy

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Internal Checkup Guide
Guide to build a data-driven checkup