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The Ultimate Guide to Tracking SEO Performance

Stay at the top of search results with constant SEO performance tracking

How do you generate a high volume of organic traffic and get in the top results of search engines in the most cost-effective way? Of course, with a successful SEO (search engine optimization) strategy. 

Search engine optimisation is an essential part of a sustainable growth-driven marketing strategy since it is a great method to bring a relevant audience to your website who are interested in your brand through interaction with your content. 

Why is SEO Performance Tracking Essential?

Having a sustainable SEO strategy surely will generate income in the long run. But in order to have that, you need to constantly measure and analyse the success of your SEO performance with the right SEO metrics. Tracking SEO performance and making the necessary optimisations will allow you to:

  • Improve your SEO ranking in the search engine results
  • Increase audience relevance
  • Increase website traffic
  • Increase conversions 

In order to measure your SEO performance end-to-end, you need to have a good understanding of some important SEO metrics. That’s why we’ve prepared a guide that will help you to determine which metrics to follow for your SEO strategy.

What Does This Guide Include?

This comprehensive guide covers how to measure your SEO performance and the main SEO performance metrics you need to monitor such as:

  • Keyword Ranking
  • Visibility in Search Results
  • Backlink Quantity and Quality
  • Organic Traffic and Device-Based Organic Traffic
  • Organic Click Rate
  • Engagement
  • Conversion Rate from Organic Traffic 
  • Average Time Per Session
  • Bounce Rate
  • Pages Per Session
  • Indexed Pages
  • Page Load Speed
  • Crawl (Site Audit) Errors

The guide also includes the necessary tools for the best SEO performance tracking, tool dashboards, SEO terminology, practical tips, and growth tactics in order for you to improve your SEO performance monitoring.

Who is This Guide for?

GMH Growth-Driven Marketing Guides are designed for those who want to create a strong growth structure and apply a sustainable digital marketing strategy for their organisation. GMH guides are also highly useful for those who don’t have an established brand and just want to learn for career purposes. You can benefit from this guide if you are:

  • An SEO specialist
  • A traditional marketer who wants to upskill into growth-driven and digital marketing
  • Any digital marketing professional who wants to build and manage a sustainable growth-driven marketing strategy
  • An inspired career changer
  • A small-business owner or an entrepreneur who wants to grow their business 
  • A graduate who just wants to learn the latest marketing techniques and methods

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Growth Channels: SEO

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The Ultimate Guide to Tracking SEO Performance
SEO tracking guide to stay at the top of search results