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The Ultimate Guide to Tracking PPC Performance

Monitor and measure your PPC ad performance and increase your conversions 

PPC (Pay-Per-Click) refers to creating campaigns to promote your website to your target audience through search engines or different websites - and paying per click for the traffic you get. It’s the fastest way to meet your target audience at the right time in the right place by which you don’t have to worry about the difficult and long process of organic ranking of search engines.

Why is PPC Performance Tracking Essential?

After publishing your PPC campaigns, you need to measure and analyse the success of your ads with the right PPC metrics according to your budget and key business objectives. That’s the only way to improve your campaigns’ performance and increase your conversions by making the necessary optimisations. 

In order to measure your ad performance end-to-end, you need to have a good understanding of some important metrics in the dashboards of the PPC channels. That’s why we’ve prepared a guide that will help you to determine which metrics to follow for your PPC and paid media marketing strategy.

What Does This Guide Include?

This comprehensive guide covers the main PPC metrics you need to know to track your campaigns’ performance such as metrics to follow on the PPC dashboard and Google Analytics tracking metrics: 

  • CTR (Click Through Rate) 
  • CPC (Cost per Click) 
  • Conversion 
  • Conversion Rate 
  • Cost/Conversion (Cost Per Acquisition) 
  • Quality Score 
  • Bounce Rate
  • Page/Session
  • UTM Tracking, Source
  • Google Ads Optimisation Score 

The guide also includes the necessary terminology, practical campaign tips, tool dashboards and growth tactics in order for you to increase the performance of your PPC ads. 

Who is This Guide for?

GMH Growth-Driven Marketing Guides are designed for those who want to create a strong growth structure and apply a sustainable digital marketing strategy for their organisation. GMH guides are also highly useful for those who don’t have an established brand and just want to learn for career purposes. You can benefit from this guide if you are:

  • A performance marketing specialist
  • A traditional marketer who wants to upskill into growth-driven and digital marketing
  • Any digital marketing professional who wants to build and manage a sustainable growth-driven marketing strategy
  • An inspired career changer
  • A small-business owner or an entrepreneur who wants to grow their business 
  • A graduate who just wants to learn the latest marketing techniques and methods

Related Tools & Guides

Yes, there’s more to PPC! Here are our other guides that will support you with your PPC marketing strategy.




Resource Tags

Growth Channels: PPC

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The Ultimate Guide to Tracking PPC Performance
Tracking guide to improve PPC performance