Growth funnels (or marketing funnels) are a way of breaking down the customer journey until the goal you have set is met. Starting from brand awareness followed by consideration, conversion, loyalty, and advocacy - a potential customer goes through a set of phases. A funnel architecture depends on your goals according to your business strategy and the actions you want your visitors to take. So, you can either set your goal to the purchase stage or post-purchase (loyalty, and advocacy) stages.
Understanding the concept and applying growth funnels to your marketing strategy is crucial because it's a highly valuable method for visualising the customer journey. Growth funnels are the backbone of your growth marketing strategy and activities since they provide a useful framework through which you can monitor and optimise your marketing activities.
Since each funnel should be created based on your business model and should match a brand/product/solution and a persona, creating growth funnels can be challenging. But don’t worry, in this guide we have simplified the process for you to easily build your growth funnels.
This comprehensive guide covers the 3 main steps for you to create your growth funnels with tips and examples. Additionally, you will be able to exercise each module and process in the Growth Marketing Hub with the help of dashboard screenshots.
GMH Growth-Driven Marketing Strategy Guides are designed for those who want to create a strong growth structure and apply a sustainable digital marketing strategy for their organisation. GMH guides are also highly useful for those who don’t have an established brand and just want to learn. You can benefit from this guide if you are: