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Growth Funnel Creation Guide

Set the way for the most efficient customer journey

Growth funnels (or marketing funnels) are a way of breaking down the customer journey until the goal you have set is met. Starting from brand awareness followed by consideration, conversion, loyalty, and advocacy - a potential customer goes through a set of phases. A funnel architecture depends on your goals according to your business strategy and the actions you want your visitors to take. So, you can either set your goal to the purchase stage or post-purchase (loyalty, and advocacy) stages.

Why is Creating Growth Funnels Essential for My Business?

Understanding the concept and applying growth funnels to your marketing strategy is crucial because it's a highly valuable method for visualising the customer journey. Growth funnels are the backbone of your growth marketing strategy and activities since they provide a useful framework through which you can monitor and optimise your marketing activities. 

Since each funnel should be created based on your business model and should match a brand/product/solution and a persona, creating growth funnels can be challenging. But don’t worry, in this guide we have simplified the process for you to easily build your growth funnels.

What Does This Strategy Guide Include?

This comprehensive guide covers the 3 main steps for you to create your growth funnels with tips and examples. Additionally, you will be able to exercise each module and process in the Growth Marketing Hub with the help of dashboard screenshots. 

  1. Choose a Brand / Product to Create Growth Funnel 
  2. Choose or Create Your Persona
  3. Create your Growth Funnel 


growth funnel creation


Who is This Strategy Guide for?

GMH Growth-Driven Marketing Strategy Guides are designed for those who want to create a strong growth structure and apply a sustainable digital marketing strategy for their organisation. GMH guides are also highly useful for those who don’t have an established brand and just want to learn. You can benefit from this guide if you are:

  • A traditional marketer who wants to upskill into growth-driven and digital marketing
  • Any digital marketing professional who wants to build and manage a sustainable growth driven marketing strategy
  • An inspired career changer
  • A small-business owner or an entrepreneur who wants to grow their business 
  • A graduate who just wants to learn the latest marketing techniques and methods

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Growth Channels: Strategy

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Growth Funnel Creation Guide
Guide to create the most efficient marketing funnels