Google Analytics is the most important and popular web analytics tool for websites which allows you to track a wide range of insightful metrics about your website performance, traffic and user behaviour.
Since Google Analytics covers all channels that are directing traffic to your website such as Paid Search (PPC), Organic Search (SEO), Direct Traffic, Social Media and Referrals (Backlinks), you can monitor all aspects in one platform. Moreover, you can compare the effectiveness of different channels and combine data with your business goals.
This allows you to see the success of your overall digital marketing strategy, user experience, onsite content and device functionality - and optimise your growth marketing strategy accordingly.
Google Analytics can seem complicated with its many functionalities and features. To make things easier for you, we’ve prepared a guide for you to master Google Analytics.
This comprehensive guide covers why Google Analytics is an essential part of your digital marketing activities and all the steps for using this web analytics tool. The guide highlights:
Moreover, the guide includes Google Analytics dashboard screenshots, practical tips and growth tactics.
GMH Growth-Driven Marketing Guides are designed for those who want to create a strong growth structure and apply a sustainable digital marketing strategy for their organisation. GMH guides are also highly useful for those who don’t have an established brand and just want to learn for career purposes. You can benefit from this guide if you are:
Yes, there’s more to Google Tools! Here are our other guides that will support you with your growth-driven marketing strategy.