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The Ultimate Guide to Google Analytics

Get valuable insights and make the most of your data with Google Analytics

Google Analytics is the most important and popular web analytics tool for websites which allows you to track a wide range of insightful metrics about your website performance, traffic and user behaviour.

Why is Google Analytics Essential for Business Growth?

Since Google Analytics covers all channels that are directing traffic to your website such as Paid Search (PPC), Organic Search (SEO), Direct Traffic, Social Media and Referrals (Backlinks), you can monitor all aspects in one platform. Moreover, you can compare the effectiveness of different channels and combine data with your business goals.

This allows you to see the success of your overall digital marketing strategy, user experience, onsite content and device functionality - and optimise your growth marketing strategy accordingly. 

Google Analytics can seem complicated with its many functionalities and features. To make things easier for you, we’ve prepared a guide for you to master Google Analytics. 

What Does This Guide Include?

This comprehensive guide covers why Google Analytics is an essential part of your digital marketing activities and all the steps for using this web analytics tool. The guide highlights:

  • Google Analytics Configuration: Adding Code, Authorising
  • How Google Analytics works
  • Google Analytics Terminology: Dimension, Metric, Second Dimension
  • Which reports and data you can monitor with Google Analytics: Realtime, Audience, Acquisition, Behaviour and Conversions
  • Setting up goals
  • Google Analytics, Google Ads and Google Search Console integration: why they are necessary and how to link them
  • How to create segments
  • How to create a custom dashboard 

Moreover, the guide includes Google Analytics dashboard screenshots, practical tips and growth tactics.

Who is This Guide for?

GMH Growth-Driven Marketing Guides are designed for those who want to create a strong growth structure and apply a sustainable digital marketing strategy for their organisation. GMH guides are also highly useful for those who don’t have an established brand and just want to learn for career purposes. You can benefit from this guide if you are:

  • A performance marketing specialist
  • A traditional marketer who wants to upskill into growth-driven and digital marketing
  • Any digital marketing professional who wants to build and manage a sustainable growth-driven marketing strategy
  • An inspired career changer
  • A small-business owner or an entrepreneur who wants to grow their business 
  • A graduate who just wants to learn the latest marketing techniques and methods

Related Tools & Guides

Yes, there’s more to Google Tools! Here are our other guides that will support you with your growth-driven marketing strategy.

Courses

Tools

Guides 

Resource Tags

Growth Channels: Analytics

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The Ultimate Guide to Google Analytics
Guide to make the most out of website data